Readers become editors in RJI newsletter experiment
How to use data to personalize content and engage your readers Tracy Clark, a Reynold’s Journalism Institute fellow, partnered with the Austin American-Statesman to study the impact of newsletter personalization on reader loyalty. She compared a Stateman’s editor-curated newsletter, “Midday Break”, to “News for You”, a newsletter set up using Reportory, a news personalization technology she[…]