Day: November 21, 2017

How La Libre Belgique and La Dernière Heure are increasing reader engagement with NextGen editions

Team Twipe •

Joining other European publishers in leveraging the NextGen format to increase readers, IPM has upgraded La Libre Belgique and La Dernière Heure’s mobile offering to include NextGen apps for a more interactive reader experience. A complete digital publishing suite With this addition, IPM now benefits from Twipe’s complete Digital Publishing Suite. La Dernière Heure and[…]

German ePaper growth

Team Twipe •

For our German-speaking friends, Die Zeitungen recently released a few fascinating results, which we recommend you read. For the non-German speakers, here are the highlights: ePaper sales in Germany have grown by 27% Digital ads have the same impact as print ads Ads have more of an effect on people who read a newspaper in both[…]

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