Amazon will focus more on tablets than ereaders.

Amazon ereader kindle

A few years ago, e-book readers were new and exciting. People no longer had to chose which books they would bring along on holiday. Never again would someone have to break their back because of the weight of their books. All was good. But in 2012, ereaders are no longer a buzzword. And Amazon knows it.

Sources told Digitimes the production of Kindle ereaders with a e ink screen with be scaled back. The success of the Kindle Fire is all the prove Amazon needed to shift their attention from ‘old’ ereaders, to ‘new(er)’ tablets. The company already reduced their usual order at E Ink Holding, their supplier for the e ink screens.

In the second half of 2012, Amazon will release two new tablets; a 7-inch model and a 10-inch model. They know their users want more then ‘just’ an ereader. The consumers want a tablet that plays HD games, streams movies and TV shows, surfs the Flash-laden internet, plays music, becomes a portable office, and even allows owners to read books.

Although the futures looks brighter for tablets, there doesn’t seem to be an end in sight for the e-book reader. Global shipments have amounted to 22.82 million units in 2011, a 107-percent increase from 2010, and annual shipments are expected to reach an impressive 60 million units by 2015. But there’s also a good chance the e-book reader will be no more by then, giving way to a new form factor that provides similar Kindle Fire services at a lower price.