Apple and Amazon dominate tablet market

In 2011, the worldwide tablet market grew 64.3 percent to a whooping total of 68.7 million. And that market is ruled by Android and iOS.

 Source: IDC

 According to the International Data Corporation (IDC), about 40.5 million of all the tablets sold were Apple iPad’s. 26.4 million were tablets running on Android. The other 1.8 million tablet that were sold, were Playbooks from Research in Motion.

In the last quarter of 2011, tablet sales rose by 56.1 percent to 28.2 million units worldwide. That represents an increase of 155 percent from the fourth quarter of 2010. Based upon the markets’ strong 2011 finish, and the clear demand expected in 2012, IDC has increased its 2012 forecast to 106.1 million units, up from its previous forecast of 87.7 million units.

One of the notable evolutions in this rise of the tablets, is that Android tablets from Amazon are hot. The Kindle Fire was sold 4.7 million times in 2011. This made Android’s market share rise to 44,6 percent in the total tablet market. And while Amazon’s market share rose, that of iOS decreased. But with 54.7 percent, it still tops Android.

Smaller players on the market, Blackberry and WebOS by HP also lost some of their shares. Blackberry went form 1.1 percent to 0.7 percent. WebOS’ drop was more painful; they had 5 percent, but now they do not have anything left.

As IDC takes a look at the future, their expectation is that 106.1 million tablets will be sold in 2012. They also predict Android will overtake Apple’s iOS in 2015.