Will Blendle or Medium become the Netflix of paid news?

Interesting and challenging analysis from Esther Kezia Harding about the possible flaws in subscription models of newspapers. Will Blendle or Medium.com be able to become the Netflix of paid content? Or will newspapers themselves be able to keep strong subscription footholds in the digital age? According to a poll done by The Media Briefing, most people[…]

The forces behind the New York Times record quarter in new digital subscriptions

Last week, discussing its quarterly earnings, the New York Times reported spectacular growth for paying readers: 276,000 net new digital subscribers for the last three months of the year. “The single best quarter since 2011, the year the pay model launched”, according to the company.  The Times now has 1.6 million digital subs who brought[…]

Der Spiegel to launch a digital-only Daily Edition later this year

With Daily, Der Spiegel publishing company will close a gap between the weekly magazine and the constantly updated Spiegel online website. With the new Daily, Der Spiegel targets the “Daily Briefers”, a term used already in Reuters’ Digital Report 2016.   The “Daily Briefer” wants to inform himself daily, but the regular visit of a website is too cumbersome[…]

Brilliant Infographic About Social, Mobile Driving Millennials’ News Consumption

Social media and mobile applications have become a primary channel for news for many millennials. An infographic from Coupofy takes an in-depth look at the smartphone-use habits of millennials and how these habits drive news consumption in the digital era. Coupofy surveyed more than 2,000 millennials aged 18 through 34. Tehy found that nearly 70 percent[…]

Direct Reader Revenues

Direct reader revenues on top of newspapers’ strategies in 2017

In its annual predictions report, The Reuters Institute summarises the views and strategies of 143 key decision makers at newspapers publishers across 24 countries. We have selected 5 important takeaways for decision makers aiming at monetising their premium content offering. We are very happy to see that at Twipe we are actively developing technology solutions that[…]

Relive the Twipe 5 Years Anniversary Event

Yesterday we celebrated the 5th anniversary of Twipe, together with 150 guests. During the morning we shared key insights on Digital Reader Engagement with representatives of leading European publishers. In the afternoon, we held the first edition of the ‘Digital Growth Conference’. The keynote from Alan Hunter (Head of Digital at The Times) and the[…]

New NRC Android apps with automatic background downloading

Automatic background downloading is loved by all people reading their favourite newspaper. It significantly increases the speed to start reading a publication and it facilitates offline reading. On iOS, this feature was introduced in 2011 as part of the launch of Newsstand. On Android an out-of-the-box support for this feature does not exist. The Twipe[…]

Google

Google funds Twipe and Mediahuis’ Reader Engagement Insights project

On Wednesday, Google has announced the winners of its €150 million Digital News Initiative fund, which aims to stimulate innovation among European news media outlets. The ‘Digital Reader Engagement’ initiative, jointly submitted by Twipe and Mediahuis, has been selected as one of the winners among 1200 applications. The joint project aims to improve significantly the[…]