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What Facebook wants to see happen for Advertising this year

A lot of new developments at Facebook coming up in the next weeks have been announced. Ads rolling in videos, more localized ads and services, better personalization of ads, to only name a few. Andrew Bosworth, Head of Advertising at Facebook, has recently pointed out what he wants to see and what is on their roadmap for[…]

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What is ahead in the media landscape for 2017?

It’s the new year. Time to follow through with your resolutions. Elizabeth Grace Saunders, time management coach, tells us to stop setting goals you don’t care about. It’s important to tone down and follow wu wei – strategic non-action. We know predictions are hard. So we selected for you expert opinions on 7 trends and topics[…]

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2016 … What a year it has been!

Click to read As we are wrapping up our presents and the year, we want to look back on 2016 full of discoveries and new learnings. We worked hard all year to create stunning publications for our customers. On our publishing platform we added many new features that increase the visibility of the bundle (PromoSpot) and the comfort of automatic downloading. By migrating to[…]

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Reasons why your ePaper should be part of your 2017 strategy

2016 is almost over – some might say finally – so we are looking over the horizon into next year and what publishers should include in their strategic planning of 2017. We were gathering our experience and knowledge and want to share reasons why your ePaper should be part of your 2017 digital strategy. 1.[…]

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Get your reader on your radar

“Every single editor I’ve spoken to feels they’re flying blind,” says Rob Barrett, digital chief at Hearst Newspapers. One of the key challenges this year for news was balancing national news with regional news, pop culture and viral content. As reach is still an important metric for newspapers it is almost impossible to do that without mixing viral[…]

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Is your newsroom flying blind?

“Every single editor I’ve spoken to feels they’re flying blind,” says Rob Barrett, new digital chief at Hearst Newspapers. Editors of publications everywhere are struggling to get insight into readers’ behavior and figure out what effect their written articles have. Even though big data collection of web content has become a standard in most newsrooms,[…]

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What we learnt from the Twipe Growth Hackathon

It has already been half a year since the last “My Twipe Days”. Time really flies when you’re having fun. The “My Twipe Days” are all about working on projects we usually wouldn’t have time for during our normal days at Twipe. With room for creativity and freedom in the process the second “My Twipe Days” of the year[…]

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The Financial Times’ way to engage readers and monetize successfully

When people think about the Financial Times they think about journalism The Financial Times converts its free readers to paying subscribers through a focus of accurate journalism. Thus, the FT is trying to make their journalism accessible no matter where it appears. This led to a redesign of its website, focusing on its loading speed[…]