L’édition du soir – a digital-only story

Almost four years ago, France’s largest newspaper Ouest-France launched the nation’s first digital-only evening edition, l’Édition du Soir. It had the ambitious goal of expanding the outlet’s user base, while bringing innovation into the newsroom. We asked Ouest-France about their journey down the digital-only path. 1.7 million users Success came quickly for the new edition, despite only being[…]

Main trend of DME and Newscamp: Reader focused journalism

Reader focused journalism was the topic that stood out at both the Digital Media Europe 2017 in Copenhagen and the Newscamp in Augsburg. A more content driven approach for journalists while relying on technology and intelligent systems to do the rest.  We picked three keynotes from the events that emphasize this trend. Newscamp – Augsburg The Newscamp[…]

The dynamics of subscribing, explained in Media Institute Report

The American Press Institute just published what it believes is the largest research into subscriptions and news. Named “Paying for news: Why people subscribe and what it says about the future of journalism”, the 60-page report investigates the current and future states of paid-for news. Let’s look at some of its key takeaways: 1. Young people are[…]

Amazon – your new(s) subscription service

Amazon announced this week that it has launched its very own self-service subscription marketplace. Named “Subscribe with Amazon“, it makes it possible for digital subscription providers to reach millions of Amazon customers. Businesses will benefit from targeted customer exposure through its discovery features such as search and recommendations. Amazon wants Subscribe with Amazon to be the place[…]

Are publishers disappointed in Facebook’s Instant Articles?

Almost two years ago, Facebook rolled out Instant Articles. The new feature aimed at providing publishers with a more engaging platform on which to gather users, through faster loading times and a cleaner look and feel. Not even 24 months later, many industry actors are already turning away from Facebook’s once praised idea. The Guardian recently joined a[…]

Engage Readers now live in 5 newsrooms

EngageReaders live in 5 newsrooms We are proud to share with you that 5 Launch Partners are now using EngageReaders in their newsroom. 9 more newspapers are rolling out the technology in the coming weeks. As from today we welcome new publishers in our Early Adopter Program. Aachener Zeitung integrated EngageReaders in their own publishing platform.  Het Nieuwsblad, De Limburger, L’Avenir and La Montagne upgraded their Twipe Digital[…]

U.S. Newspapers see surge in digital subscriptions

A rise in digital subscriptions has been noticeable in the past month. An aggregate of Statista shows how big this surge really is. The growth of certain US publishers was just tremendous. This is partly because readers start realizing that online content is worth paying for and because quality news is in high demand in[…]

Readers become editors in RJI newsletter experiment

How to use data to personalize content and engage your readers Tracy Clark, a Reynold’s Journalism Institute fellow, partnered with the Austin American-Statesman to study the impact of newsletter personalization on reader loyalty. She compared a Stateman’s editor-curated newsletter, “Midday Break”, to “News for You”, a newsletter set up using Reportory, a news personalization technology she[…]