Clinton Fake News

Stanford report examines fake news in the 2016 US election

Fake news has less impact than previously thought according to a report by economists Hunt Allcott of New York University and Matthew Gentzkow of Stanford, on “Social Media and Fake News in the 2016 Election“. Evidence shows that: 62 percent of US adults get news on social media according to a Pew study fake news[…]

post-sources

Will Blendle or Medium become the Netflix of paid news?

Interesting and challenging analysis from Esther Kezia Harding about the possible flaws in subscription models of newspapers. Will Blendle or Medium.com be able to become the Netflix of paid content? Or will newspapers themselves be able to keep strong subscription footholds in the digital age? According to a poll done by The Media Briefing, most people[…]

newspaper-printing

This is why editions will survive in the stream of online news content

With declining print circulations, publishers have been focusing their effort on web content. Recent research by Neil Thurman, Professor at Ludwig-Maximilians University in Munich, has shown that online news does not engage your readers like their print product does. But isn’t that a negligible detail if web traffic is high? Actually, this study clearly reveals[…]

ARPU NYT Higher Than Ad ARPU

The forces behind the New York Times record quarter in new digital subscriptions

Last week, discussing its quarterly earnings, the New York Times reported spectacular growth for paying readers: 276,000 net new digital subscribers for the last three months of the year. “The single best quarter since 2011, the year the pay model launched”, according to the company.  The Times now has 1.6 million digital subs who brought[…]

6 common feature

6 common factors in the strategy of successful European publishers

The Media Briefing released a report last week containing 15 Case Studies of European publishers who have successfully implemented paid content strategies. We did a careful analysis of the report and identified the 6 common factors that industry leaders such as BILD, The Economist, De Correspondent, SüdDeutsche Zeitung, The Times or Le Monde counted on when building[…]

Most popular news sources for Millennials

Brilliant Infographic About Social, Mobile Driving Millennials’ News Consumption

Social media and mobile applications have become a primary channel for news for many millennials. An infographic from Coupofy takes an in-depth look at the smartphone-use habits of millennials and how these habits drive news consumption in the digital era. Coupofy surveyed more than 2,000 millennials aged 18 through 34. Tehy found that nearly 70 percent[…]

Direct Reader Revenues

Direct reader revenues on top of newspapers’ strategies in 2017

In its annual predictions report, The Reuters Institute summarises the views and strategies of 143 key decision makers at newspapers publishers across 24 countries. We have selected 5 important takeaways for decision makers aiming at monetising their premium content offering. We are very happy to see that at Twipe we are actively developing technology solutions that[…]

facebook-video-ads

What Facebook wants to see happen for Advertising this year

A lot of new developments at Facebook coming up in the next weeks have been announced. Ads rolling in videos, more localized ads and services, better personalization of ads, to only name a few. Andrew Bosworth, Head of Advertising at Facebook, has recently pointed out what he wants to see and what is on their roadmap for[…]