Machine learning: what our tech team wants you to know

“Machine learning extracts the magic dust out of data.” – Ralf Herbrich, Director of Machine Learning Science at Amazon Recently members of our development team here at Twipe attended the AWS Summit in Berlin and came back with new insights on machine learning. Coupled with the call from Benedict Evans at GEN Summit to change the[…]

Key Learnings from World News Media Congress

The 70th World News Media Congress saw heads of newspapers and others in the media industry from across the globe come together to share best practices and learn from each other. We’ve distilled those best practices in to the key lessons you need to know. Experiment with new formats As one of our most recent[…]

3 Apple announcements that will impact publishers

With the Worldwide Developers Conference (WWDC) happening this week, Apple has made a few announcements that will impact publishers. In short, good news for publishers as the user experience for readers on older devices will be improved, but watch out as push notifications might become hidden and engagement might go down.  Push notifications might not be[…]

Insights from Day 1 of #GENSummit

This week we’re in sunny Lisbon for three days of media innovation, learning about best practices for artificial intelligence integration in newsrooms, and discussing the future of news at the Global Editors Network’s GEN Summit. There are still two more days full of interesting presentations from industry leaders, so make sure to check back on[…]

Do you know your 7 percenters?

Find your super users to grow your subscriptions business For over a decade, Ken Doctor has been asking media executives “what percentage of your visitors drive 50% of your site’s traffic?” A surprisingly small amount of executives actually know the answer to this question, but across the industry the average is only 7% of monthly[…]

Online news: reading behaviours and engagement strategies

Many trials have been done in the past to segment digital audiences in ways that are relevant for publishers, including looking at who pays for online news and identification of the 3 news subscriber personas. Our favourite example is Reuters’ breakdown of reader types by frequency of access and interest in news.  In this example, the highest[…]