AI Research – Predicting Article Reading Time Based on Words Used in the Text

This week we have something special to share: research findings from Twipe’s very own Hannes Buseyne, AI & Software Engineer. He has created an AI algorithm to answer the question “Can AI Predict Reading Time Based on the Words in the Text?” Using a Linear Support Vector Machine algorithm, we are then able to determine[…]

3 Innovations from the Danish Media Landscape

This week Twipe was proud to host the Digital Innovation Tour 2018 at our office in Leuven. A group of Danish editors and broadcasters stopped in Leuven during their Northwest European tour to hear about the digital media innovation happening in Belgium. Earlier in the tour, the group stopped in Amsterdam where they met The[…]

Getting in your readers’ daily routines

We all know the importance of being part of your readers’ daily routines, but how exactly can you develop such a habit-forming product? Nir Eyal’s hook canvas from his book “Hooked” is crucial for understanding what can trigger certain behaviour to make return consumption more likely. This methodology can help publishers grasp why Facebook, Google, and[…]

Expanding your audience: lessons from Handelsblatt

Many publishers have a focus on expanding their audience–German business newspaper Handelsblatt has taken this to mean expanding their audience globally with an English-language edition. But expanding your audience doesn’t have to be as big an undertaking as Handelsblatt’s global edition–Austrian newspaper Der Standard expanded just across the border into Germany. Their new German version is seeing 3[…]

3 lessons from The New York Times’ digital subscription machine

The New York Times is doubling down on its subscription push so it is time to take a look into their digital subscription machine, to see how they plan to grow from 2.5 million digital subscribers to 10 million. For publishers big and small alike, here are three key lessons. Focus on conversions It’s good[…]

Growing your subscribers with newsletters

Few publishers have recognised how important newsletters can be to their digital strategy. Newsletter subscribers are more likely to become paid subscribers—something internal research has shown to be true at many publishers. The New Yorker found that the top sign a reader will become a paid subscriber is if they are a newsletter subscriber, while[…]

Audio: best practices for a new frontier

58% of publishers are planning to focus more on podcasts and content for voice activated speakers in 2018, and with 42% of smart speaker owners describing the device as “essential” to their everyday life, it is clear that audio is the next big frontier for media. But is audio just the new version of pivot to video? Current[…]

A publisher’s guide to Facebook’s newsfeed changes

It’s been impossible to escape these last few days: Facebook newsfeed changes are coming and that’s bad news for business, democracy, and brands. After the announcement, Mark Zuckerberg’s personal net worth even decreased by an estimated $3.3 billion. There’s been a lot written already, but it has been difficult to make sense of it all. This week we’re[…]