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Are publishers disappointed in Facebook’s Instant Articles?

Almost two years ago, Facebook rolled out Instant Articles. The new feature aimed at providing publishers with a more engaging platform on which to gather users, through faster loading times and a cleaner look and feel. Not even 24 months later, many industry actors are already turning away from Facebook’s once praised idea. The Guardian recently joined a[…]

SvD front

The Swedish newspaper who puts an algorithm in charge

Four years ago Svenska Dagbladet was facing decreasing circulation, no digital revenue and dwindling readership. It has since done a full turnaround. Fredric Káren, then new editor-in-chief, had to do something radical in order to make the paper successful again. At the SXSW festival in Austin, Texas, he explained how he made this happen and transformed[…]

The Times

The Times and the economics of online news

In 2010 The Times decided to bring their website content fully behind a hard paywall. While the paywall has undoubtedly limited their reach, traffic isn’t the only measure of success for a strong brand like The Times. With the reputation of The Times they are allowed to have a different business model than many of[…]

Betts 3

INMA Big Data week London highlights successful business models of data driven newsrooms

The INMA Big Data for Media Week in London showcased best case examples of data driven success in the media industry. With speakers from BBC, The Telegraph, Financial Times, Google, The New York Times, Schibsted, The Washington Post and many others, the participants visited various media companies across London and attended podium discussions. We look[…]

Clinton Fake News

Stanford report examines fake news in the 2016 US election

Fake news has less impact than previously thought according to a report by economists Hunt Allcott of New York University and Matthew Gentzkow of Stanford, on “Social Media and Fake News in the 2016 Election“. Evidence shows that: 62 percent of US adults get news on social media according to a Pew study fake news[…]

6 common feature

6 common factors in the strategy of successful European publishers

The Media Briefing released a report last week containing 15 Case Studies of European publishers who have successfully implemented paid content strategies. We did a careful analysis of the report and identified the 6 common factors that industry leaders such as BILD, The Economist, De Correspondent, SüdDeutsche Zeitung, The Times or Le Monde counted on when building[…]

Most popular news sources for Millennials

Brilliant Infographic About Social, Mobile Driving Millennials’ News Consumption

Social media and mobile applications have become a primary channel for news for many millennials. An infographic from Coupofy takes an in-depth look at the smartphone-use habits of millennials and how these habits drive news consumption in the digital era. Coupofy surveyed more than 2,000 millennials aged 18 through 34. Tehy found that nearly 70 percent[…]

Direct Reader Revenues

Direct reader revenues on top of newspapers’ strategies in 2017

In its annual predictions report, The Reuters Institute summarises the views and strategies of 143 key decision makers at newspapers publishers across 24 countries. We have selected 5 important takeaways for decision makers aiming at monetising their premium content offering. We are very happy to see that at Twipe we are actively developing technology solutions that[…]