How games can increase reader engagement

Last March, Norwegian newspaper NRK introduced a new feature to its commenting system, aimed at improving the quality and relevance of its comments section. The idea was simple: before submitting a comment, a reader would have to take a short quiz relating to the article’s content. By doing so, NRK hoped its readers would provide[…]

Trends in Digital Publishing: Summer 2017

Get inspiration for your 2018 strategy: in this summer edition, we’ve compiled top stories in the digital publishing industry. Join us for an update on best practices, industry trends, and the newest developments at Twipe. Click here to read the magazine.

A look at digital newspaper’s profit margins

The trends in the publishing industry have remained largely unchanged over the past few years. They can be summed up like this: -Print output is stagnating or declining: from 2015 to 2016 it slowed by 4.5% in the UK, 3.5% in France, and 2% in Germany -Ad revenue is getting lower: print ad income in[…]

2017 Google DNI funding – our 7 favourite projects

Last week in Amsterdam, the Google Digital News Initiative announced the winners of its early-2017 funding round. Overall, almost 22 million euro were awarded to 107 projects from 27 different European countries. Fields such as fact-checking, AI, investigative reporting and augmented reality were the stars of the show, but the big focus was collaboration: 49%[…]

Reuters 2017 Digital News Report – 7 key takeways

The 2017 Digital News Report, a joint effort between Reuters Institute and the Oxford University, was published last week. It took a glance at the state of the media industry as a whole, by polling 70 000 people from 36 different countries. Let’s look at its main conclusions on digital media: #1: Mobile is still on[…]

Ad fraud: how billions are stolen every year

Late last month, Google cracked down on Judy, a malware present in 40 seemingly innocent Play Store apps, which would automatically display and click on ads through a hidden browser, unnoticed by the user. Before being removed from the store, Judy apps had been downloaded 36 million times, and were believed to generate more than[…]

Apple’s 2017 WWDC – The 4 key takeaways for publishers

Apple’s team finally took to the stage once again during Monday’s WWDC 2017 keynote. Let’s have a look at how Cupertino’s latest batch of updates will affect publishers #1: Advertising once again on the chopping block Dwindling ad revenues have become a recurring theme over the past months, as Google and Facebook keep taking the lion’s[…]

L’édition du soir – a digital-only story

Almost four years ago, France’s largest newspaper Ouest-France launched the nation’s first digital-only evening edition, l’Édition du Soir. It had the ambitious goal of expanding the outlet’s user base, while bringing innovation into the newsroom. We asked Ouest-France about their journey down the digital-only path. 1.7 million users Success came quickly for the new edition, despite only being[…]