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Corelio, the largest Belgian newspaper publisher, launches today the Android Tablet and Android Smartphone apps for its newspaper lâ€™Avenir, the leading regional newspaper in the French speaking part of Belgium. This launch fits the strategy of Corelio to have its newspaper brands present on all major mobile platforms.
The Android apps of l’Avenir are using the latest version of the Twipe Android Replica apps. They include the following new features:
It looks like HTML5 is quickly gaining ground in the US Publishing industry. A recent surveyÂ byÂ Alliance for Â Audited MediaÂ of 210 Â companies in North Â America found that US Newspaper publishers prefer HTML5 web app technology over native app development.
Source:Â Newspaper & Technology Spring Edition, Alliance for Audited Media Â (AAM) 2012 Digital Publishing Survey Â conducted by Roslow Research, Â December 2012.
A survey by Alliance for Â Audited Media of 210 Â companies in North Â America found that, for Â the ï¬rst time this year, all Â publishing companies Â will format their content Â for mobile proving that Â publishers are preparing Â while their readership Â embraces mobile media.
Circulation proï¬ts have Â yet to beneï¬t from the Â shift, but with higher Â priced subscriptions Â for digital and mobile Â access, it is expected Â that publishers will see Â a 10 percent increase in Â circulation revenues from Â mobile content by 2014. Â Publishers are charging Â for content on the iPad Â more than any other Â device.
Tablets in general Â offer the most interactive Â opportunities for media Â consumption. Apple Â products are also the Â devices for which the most Â apps are being developed. Â However, the majority of Â companies reported that Â they have apps for all Â mobile smart devices.
In order to stanch print Â losses, many media Â companies are choosing Â a paywall while even Â more are using metered Â options to ensure revenue Â from mobile and desktop Â access. The shift to Â mobile media is inevitable. Â Publishers are reporting Â that nearly one-quarter Â of their readership is Â exclusively digital. As Â media consumption Â changes, newspapers and Â magazines are trying to Â stay ahead of the game Â with a variety of mobile-ï¬rst Â and mobile-only content.
Source: Newspaper & Technology Spring Edition, Alliance for Audited Media Â (AAM) 2012 Digital Publishing Survey Â conducted by Roslow Research, Â December 2012.
New research reveals advertising impact is just as powerful on tablets as it is in print, especially if the digital edition of the newspaper carries over the look and feel of the news brand.
Working in the advertising sector, the first question that comes to mind is, â€œDo the ads on a tablet work as well as on paper?“Â AnÂ interesting research questionÂ that is picked up by Cebuco, a news media marketing organisation in the Netherlands. Dutch news media have invested heavily in editions for such devices as smartphones, tablets, and e-readers. A good decision because the penetration of tablets doubled last year. About one-third of the Dutch population uses a tablet nowadays. With this growth, an enormous market opens up for mobile news.Â In December 2012, 21% percent of the Dutch used the iPad for reading a newspaper, and this number is growing every day.
They were questioned about their reading behaviour, their attention for advertising, brand recall, and buying intentions.
The main conclusion from this study is that the reading behaviour of print and e-paper is similar. The pleasure and intensity of reading is the same, just like the engagement with the newspaper. Nine out of 10 enjoy the edition and two-thirds read almost every page. The engagement is high; 70% feel connected to the news brand.
Reassuring for advertisers is the observation that the advertising impact is just as powerful on the tablet as it is in print.Â There is no significant difference found in advertising reach.
Diving deeper into the data, a few interesting differences pop up. Looking at the same ad, online readers seem to feel more stimuli for ideas and originality. The printed versions manage to realise more credibility for the advertised brand. Also the printed ads manage to get a clearer message across.
You might expect that print and tablets are read in other places. The differences are obvious. The Ipsos study shows that print is read more often in the kitchen, while the online edition is consumed more often in the bedroom, in the study, at work, or on the go.
Double readers, who consume both print and online, are more aware of the ads and consequently have better brand recall. This makes us aware of the added value of the tablet; the online edition often causes a second confrontation with the creative, which makes the ad effectiveness grow.
A special finding in this research is the â€œtrigger eagernessâ€ of the digital readers.Â Sixty-two percent of the readers state explicitly that they feel the need to interact with the ads. They like to click through. The observed online newspapers donâ€™t offer that functionality yet, but itâ€™s obvious that here is a golden opportunity for both publishers and advertisers.
Once the commercial content is clickable, the effectiveness of the ads can be enhanced. The online display ad gets the message across and offers the opportunity to interact with more information and may even offer the chance to order the product.Â The online editions will be able to offer the advertiser the total AIDA-formula: attention, interest, desire, and action with one device.
The study ‘One’ performed by the French ‘Audipresse’ and the Dutch ‘Media Standard Survey’ performed by the ‘MSS-partners’ shows reading newspapers on digital platforms continues to growÂ rapidly.
According to the French study 42% of the French newspaper-readers read a digital version of the newspaper. From this number 27% of the digital newspapers are consumed using a tablet or smartphone.
The Dutch ‘Media Standard Survey’ has a little more detail. The graph below shows their multi-platform reading findings.Â Where you see the newsÂ consumptionÂ via computers stay stable at 33%, a growth of 4% for tablet and smartphone reading is perceived.
Given the increasing mobile consumption of news and information, we expect that these numbers will further grow in the near future..
Read the studies:
The Digital Innovatorsâ€™ Summit is an annual two day international digital media conference that brings together senior executives from magazine and digital media companies, technology innovators and solution providers to understand emerging trends, share innovative ideas and solutions, gain exposure to new relevant technologies and to network. Twipe is happy to sponsor this high calibre event and offer you a reduction on the entrance fee.
The event takes place 18 – 19 March 2013 at the Deutsche Telekom Conference Center Berlin
The Digital Innovators Summit features a number of top notch speakers from leading newspaper and magazine publishing companies:
Join Twipe with over 50Â speakers in 15 seminars and a variety of workshops at the 4th edition of the e-reading & tablet event, March 19, The Netherlands.
Discover the TwipeÂ Digital Publishing SolutionÂ Â and learn how we can help you grow your digital strategy at our booth.
Interesting event topics recommended by Twipe:
The digital editions of the Metro newspapers are offered free of charge. With the numerous advertisement spots available, the Replica Tablet App perfectly aligns to Metro’s business model. The Metro iPad app offers a best-in-class smooth and tactile reading experience using the Replica Tablet App‘s Article LightBox. Using the background download feature of Apple’s Newsstand the newspaper will be available automatically to readers. They will have plenty of time to read the newspaper while they are communiting to their work.
Update: MetroNL and MetroFR number 1&2 in most popular free newsstand apps.
A very interesting article â€˜Seven publishing trends that will define 2013â€™ written by Hamisch Mckenzie on the PandoDaily blog gives a glance of the digital publishing future.Â With the recent launches of new, innovative publications in the Dutch market (see alsoÂ 4 new publications in The Netherlands), we see these trends come alive much quicker than some of the futurists have anticipated. In this blog post Twipe makes a quick overview of the trends and analyzes the recent launches in the Dutch market.
A micropublication is lightweight, putting its focus on text-based stories.
First steps towards Micropublishing appeared in 2012. With the arrival of new content management systems and digital publishing platforms publishers were able to create, during the day, an extra afternoon edition, sometimes digital only. Examples in the Belgian market were Het Belang van Limburg publishing an extra digital edition concerning the Closing of Ford Genk Belgium and De Standaard who published an iPad-only afternoon edition covering the American Presidency.
NRC Reader one of the newly announced digital publications in The Netherlands is a great example of a micro-publication. For a subscription price of â‚¬1,79 per week you can read 6 to 9 articles selected by the NRC editorial staff.
With the digital ad revenues flatlining, newspaper publishers – with as best example the New York Times â€“ are finding that it is possible to attract new subscribers via all-access subscriptions. Furthermore it is plausible that we will see subscription models based on the streaming media models as Netflix, Spotify, Rdio, Amazon Primeâ€¦ but this for newspapers. The 4 new newspapers recently announced in the Netherlands all included subscriptions models. The most unique Â subscription service is developed by Blendle, which calls itself the Spotify for Newspaper offering a subscription model to subscribe to articles of a specific topic or author. Also DNP allows to subscribe to the content of one individual journalist.
Serialization is the publishing form where a story is published in contiguous (typically chronological) installments. Although internationally it is becoming a new trend with the â€œSnow Fallâ€ publication of the New York Times as example, it is not yet seen in our local market.
With â€œSnow Fallâ€ the New York Times showed just whatâ€™s possible with a big budget and a big newsroom. Incorporating HD videos and nice animations, it was much wowed-over by media and tech watchers and attracted more than 3.5 million page views.
Not only the large international publishing houses can include multimedia in their day-to-day articles. Now with HTML5 support on tablets and most laptop & desktop browsers, publishers can integrate more multimedia enabled pages in their digital newspapers. For Instance, Corelio, the publisher of â€œDe Standaardâ€ includes a beautiful interactive HTML5 animated infographic in their digital newspaper at least once a week.
Longform articles are usually found in magazines and high quality newspapers like The New York Times. However, writing longform articles will also increase in the online community with for instance Tumblr getting ready for longform journalism. We also see a lot of newcomers in these area, egÂ The Verge,Â Polygon,Â and PandoDaily.
Social media made it possible to easily distribute content. This increased the amount of content created every day. Nowadays, being subjected to this massive amount of content, people tend do not see the wood for the trees. Content curation as such becomes necessary to filter the content of interest.
The new digital only newspaper De Nieuwe PersÂ offers the possibility to buy a monthly subscription on all the articles written by one of the 11 journalists.
Blendle Alerts will inform users of the Blendle platform about articles they might be interested in. A user can then buy the article.
Micropayments are the financial transactions involving only a small sum of money. They are perfect to support micropublishing and subscriptionization and will, as a result, continue to grow in popularity.
NRC Reader, De Nieuwe Pers and Blendle make use of micropayments. The â€˜Wijnberg Bodeâ€™ is a crowd funded project where a user can buy a yearly subscription for only 60 euro.