How it works
On the World Publishing Expo of WAN IFRA in Berlin, Karel Verhoeven, Editor-in-chief of De Standaard, looked back at the key results of the launch of dS Avond. The topic of his presentation was: “How to create a compelling digital-only evening edition?”.
You can find his presentation here:
De Standaard is the main belgian broadsheet newspaper. It has a consistent track record of growth in a declining market over the past 10 years. In order to sustain its leadership position, De Standaard has launched on April 28 2013 dS Avond, a digital-only evening edition. dS Avond appears daily at 17h. It brings the news of the day, in an easy-to-consume and very visual format. dS Avond is built on the NextGen Digital Publishing Suite of Twipe.
The evening edition picks up where the newspaper in the morning stops. A dedicated team of editors is responsible for their own journalistic approach. All articles and news stories are exclusively written for dS Avond and are not drawn out or resumed on the site or in the newspaper. dS Avond is made for readers who after a busy day want to relax while swiping through a fresh look on the news of the day.
This year’s survey reveals continuing shifts in how, when, and where people access the news, with digital patterns becoming more entrenched.
Newspapers are starting to believe that business models to support digital journalism have emerged. Their increasing optimism is driven by two factors:
Although there is reason for publishers to feel some relief, harnessing the new revenue streams is not a simple choice of whether or not you ask digital readers to pay. A lot of strategic decisions have to be made about which of the different pay systems newspapers adopt, given they produce varying results and some newspapers are better placed to benefit from pay systems than others.
The two most common strategies, hard paywalls and freemium, metered models, can be both successful. With hard paywalls a loss between 85% to 95% of traffic to the website is measured. This can be an acceptable business outcome if more income is gained from consumers than advertising revenue lost due to reduced traffic. Where with freemium and metered models a reduced traffic around 5% to 15% is measured, which shows it is possible to effectively generate both sales income and traffic-driven advertising income.
Both strategies are beginning to pay off. Some large publishers are now generating 15% to 25% of their total revenue from digital media, with audiences as much as 10 times larger than their print editions because the digital platforms attract new users.
Metro launched today the Android Tablet apps for its newspaper. This launch fits the strategy of Metro to have its newspaper brands present on all major mobile platforms.
The apps of Metro uses the latest version of the Twipe Android Replica Apps.
The digital editions of Metro newspapers are offered free of charge.
De Standaard launches today dS Avond, a digital-only evening edition. dS Avond appears daily at 17h. It brings the news of the day, in an easy-to-consume and very visual format. dS Avond is built on the NextGen HTML5 template publishing solution of Twipe. For this launch a new, rich-media Template Family as well as a new output channel (Web App) has been added to the Twipe platform.
dS Avond, the digital evening edition of De Standaard
dS Evening picks up where the newspaper in the morning stops. A dedicated team of editors is responsible for their own journalistic approach. All articles and news stories are exclusively written for dS Avond and are not drawn out or resumed on the site or in the newspaper. dS Avond is made for readers who after a busy day want to relax while swiping through a fresh look on the news of the day, explains Karel Verhoeven, editor-in-chief of De Standaard.
The digital evening edition will be available to all print and digital subscribers of De Standaard. It will be available free of charge until May 22nd 2013.
New Template Family, combining text, audio, video and infographics
Using the Twipe Digital Publishing solution has allowed us to come up with a very innovative app. By using new NextGen templates we have been able to create this innovative micro-publication in a very short time period. The templates are very visual, combining text, images, audio and videos. They offer both a linear and non-linear reading experience,â€ says Johan Mortelmans, Digital Manager at De Standaard.
NextGen Web App, a new output channel of the Twipe Digital Publishing solution
dS Avond is implemented on the latest version of the NextGen template based publishing solution of Twipe. With this implementation we have added the NextGen Web App, a new output channel to the Twipe Digital Publishing solution. This has allowed De Standaard to easily integrate their digital only publication within their newssite www.standaard.be, adds Danny Lein, Founder and CEO of Twipe.
More information: http://pressdoc.com/p/000yjs
According to the latest research from Strategy Analytics, global tablet shipments reached 40.6 million units in the first quarter of 2013. Android secured a robust 43 percent global share, while Apple iOS maintained its strong leadership at 48 percent. Windows secured a 7.5 percent global share. If white labelled tablets, powered by the Android OS, are added to the Android numbers, than Android is the leading tablet OS in terms of shipments in Q1 2013.
Peter King,Â Director of TabletsÂ at Strategy Analytics, said, “Global branded tablet shipments reached an all-time high of 40.6 million units in Q1 2013, surging 117 percent from 18.7 million in Q1 2012. Demand for tablets among consumer, business and education users remains strong. Apple produced a solid performance this quarter as the Mini had its first full term and shipped a robust 19.5 million mixed iPads worldwide maintaining market leadership with 48 percent share during the first quarter of 2013. Android captured a record 43 percent share of global branded tablet shipments in Q1 2013, rising from 34 percent a year earlier. Global Android tablet shipments increase 177 per cent annually to 17.6 million units.”
King added, “When we add White-BoxÂ 1Â tablets into the mix, Android market share of the total tablet market increases significantly to 52% and iOS slips to 41%, as the bulk of the White-Box tablets are Android low budget models aimed at a different market to the branded tablets”
Other findings from the research include:
1Â Â A white-box tablet is a product produced by one company (the manufacturer or ODM) that other companies (the vendors or OEMs) rebrand to make it appear as if they made it. White box tablets invariably use different components to branded tablet in order to keep costs to a minimum.
2Â Â Shipments refer to sell-in. Numbers are rounded. The definition of tablet does not include e-book readers or convertible PCs.
Corelio, the largest Belgian newspaper publisher, launches today the Android Tablet and Android Smartphone apps for its newspaper lâ€™Avenir, the leading regional newspaper in the French speaking part of Belgium. This launch fits the strategy of Corelio to have its newspaper brands present on all major mobile platforms.
The Android apps of l’Avenir are using the latest version of the Twipe Android Replica apps. They include the following new features:
It looks like HTML5 is quickly gaining ground in the US Publishing industry. A recent surveyÂ byÂ Alliance for Â Audited MediaÂ of 210 Â companies in North Â America found that US Newspaper publishers prefer HTML5 web app technology over native app development.
Source:Â Newspaper & Technology Spring Edition, Alliance for Audited Media Â (AAM) 2012 Digital Publishing Survey Â conducted by Roslow Research, Â December 2012.
A survey by Alliance for Â Audited Media of 210 Â companies in North Â America found that, for Â the ï¬rst time this year, all Â publishing companies Â will format their content Â for mobile proving that Â publishers are preparing Â while their readership Â embraces mobile media.
Circulation proï¬ts have Â yet to beneï¬t from the Â shift, but with higher Â priced subscriptions Â for digital and mobile Â access, it is expected Â that publishers will see Â a 10 percent increase in Â circulation revenues from Â mobile content by 2014. Â Publishers are charging Â for content on the iPad Â more than any other Â device.
Tablets in general Â offer the most interactive Â opportunities for media Â consumption. Apple Â products are also the Â devices for which the most Â apps are being developed. Â However, the majority of Â companies reported that Â they have apps for all Â mobile smart devices.
In order to stanch print Â losses, many media Â companies are choosing Â a paywall while even Â more are using metered Â options to ensure revenue Â from mobile and desktop Â access. The shift to Â mobile media is inevitable. Â Publishers are reporting Â that nearly one-quarter Â of their readership is Â exclusively digital. As Â media consumption Â changes, newspapers and Â magazines are trying to Â stay ahead of the game Â with a variety of mobile-ï¬rst Â and mobile-only content.
Source: Newspaper & Technology Spring Edition, Alliance for Audited Media Â (AAM) 2012 Digital Publishing Survey Â conducted by Roslow Research, Â December 2012.
New research reveals advertising impact is just as powerful on tablets as it is in print, especially if the digital edition of the newspaper carries over the look and feel of the news brand.
Working in the advertising sector, the first question that comes to mind is, â€œDo the ads on a tablet work as well as on paper?“Â AnÂ interesting research questionÂ that is picked up by Cebuco, a news media marketing organisation in the Netherlands. Dutch news media have invested heavily in editions for such devices as smartphones, tablets, and e-readers. A good decision because the penetration of tablets doubled last year. About one-third of the Dutch population uses a tablet nowadays. With this growth, an enormous market opens up for mobile news.Â In December 2012, 21% percent of the Dutch used the iPad for reading a newspaper, and this number is growing every day.
They were questioned about their reading behaviour, their attention for advertising, brand recall, and buying intentions.
The main conclusion from this study is that the reading behaviour of print and e-paper is similar. The pleasure and intensity of reading is the same, just like the engagement with the newspaper. Nine out of 10 enjoy the edition and two-thirds read almost every page. The engagement is high; 70% feel connected to the news brand.
Reassuring for advertisers is the observation that the advertising impact is just as powerful on the tablet as it is in print.Â There is no significant difference found in advertising reach.
Diving deeper into the data, a few interesting differences pop up. Looking at the same ad, online readers seem to feel more stimuli for ideas and originality. The printed versions manage to realise more credibility for the advertised brand. Also the printed ads manage to get a clearer message across.
You might expect that print and tablets are read in other places. The differences are obvious. The Ipsos study shows that print is read more often in the kitchen, while the online edition is consumed more often in the bedroom, in the study, at work, or on the go.
Double readers, who consume both print and online, are more aware of the ads and consequently have better brand recall. This makes us aware of the added value of the tablet; the online edition often causes a second confrontation with the creative, which makes the ad effectiveness grow.
A special finding in this research is the â€œtrigger eagernessâ€ of the digital readers.Â Sixty-two percent of the readers state explicitly that they feel the need to interact with the ads. They like to click through. The observed online newspapers donâ€™t offer that functionality yet, but itâ€™s obvious that here is a golden opportunity for both publishers and advertisers.
Once the commercial content is clickable, the effectiveness of the ads can be enhanced. The online display ad gets the message across and offers the opportunity to interact with more information and may even offer the chance to order the product.Â The online editions will be able to offer the advertiser the total AIDA-formula: attention, interest, desire, and action with one device.
The study ‘One’ performed by the French ‘Audipresse’ and the Dutch ‘Media Standard Survey’ performed by the ‘MSS-partners’ shows reading newspapers on digital platforms continues to growÂ rapidly.
According to the French study 42% of the French newspaper-readers read a digital version of the newspaper. From this number 27% of the digital newspapers are consumed using a tablet or smartphone.
The Dutch ‘Media Standard Survey’ has a little more detail. The graph below shows their multi-platform reading findings.Â Where you see the newsÂ consumptionÂ via computers stay stable at 33%, a growth of 4% for tablet and smartphone reading is perceived.
Given the increasing mobile consumption of news and information, we expect that these numbers will further grow in the near future..
Read the studies: