Archive for the ‘Mobile publishing’ Category

On the World Publishing Expo of WAN IFRA in Berlin, Karel Verhoeven, Editor-in-chief of De Standaard, looked back at the key results of the launch of dS Avond. The topic of his presentation was: “How to create a compelling digital-only evening edition?”.

You can find his presentation here:

How to create a compelling digital-only evening edition – case study: dS Avond – World Publishing Expo WAN IFRA Berlin 2013 from Twipe

De Standaard is the main belgian broadsheet newspaper. It has a consistent track record of growth in a declining market over the past 10 years. In order to sustain its leadership position, De Standaard has launched on April 28 2013 dS Avond, a digital-only evening edition. dS Avond appears daily at 17h. It brings the news of the day, in an easy-to-consume and very visual format. dS Avond is built on the NextGen Digital Publishing Suite of Twipe.

The evening edition picks up where the newspaper in the morning stops. A dedicated team of editors is responsible for their own journalistic approach. All articles and news stories are exclusively written for dS Avond and are not drawn out or resumed on the site or in the newspaper. dS Avond is made for readers who after a busy day want to relax while swiping through a fresh look on the news of the day.

Key business results 6 months after the launch

  • 35.000 apps downloaded
  • 18.000 new trial subscriptions
  • daily downloads between 11.000 and 15.000
  • 60% readers on tablet, 40% web app
  • core readership of 32.000

New insights about reader behaviour

  • people read dS Avond on average during 17,5 minutes
  • for about half of the readers, dS Avond has become a fixed reading habit
  • the evening edition is not a substitute for the morning newspaper; it is perceived to be a strong addition
  • the main reasons why people are reading dS Avond: it gives a summary of the main newsfacts of the day and it its format is light and entertaining
Discover dS Avond in this video


News is becoming more mobile, more social, and more real-time.

This year’s survey reveals continuing shifts in how, when, and where people access the news, with digital patterns becoming more entrenched.

Digital news is finally starting to pay

Newspapers are starting to believe that business models to support digital journalism have emerged. Their increasing optimism is driven by two factors:

  • The growing revenue from paywalls and digital apps for tablets & smartphones
  • A shift in public attitudes towards paying for online news

Although there is reason for publishers to feel some relief, harnessing the new revenue streams is not a simple choice of whether or not you ask digital readers to pay. A lot of strategic decisions have to be made about which of the different pay systems newspapers adopt, given they produce varying results and some newspapers are better placed to benefit from pay systems than others.

The two most common strategies, hard paywalls and freemium, metered models, can be both successful. With hard paywalls a loss between 85% to 95% of traffic to the website is measured. This can be an acceptable business outcome if more income is gained from consumers than advertising revenue lost due to reduced traffic. Where with freemium and metered models a reduced traffic around 5% to 15% is measured, which shows it is possible to effectively generate both sales income and traffic-driven advertising income.

Both strategies are beginning to pay off. Some large publishers are now generating 15% to 25% of their total revenue from digital media, with audiences as much as 10 times larger than their print editions because the digital platforms attract new users.

Read the full report

Other sources: http://www.guardian.co.uk/media/media-blog/2013/jun/20/digital-news-paywalls

Metro launched today the Android Tablet apps for its newspaper. This launch fits the strategy of Metro to have its newspaper brands present on all major mobile platforms.

The apps of Metro uses the latest version of the Twipe Android Replica Apps.

The digital editions of Metro newspapers are offered free of charge.

Download now the Metro Android apps: Metro FR and Metro NL.

dS Avond - 29 april 2013De Standaard launches today dS Avond, a digital-only evening edition. dS Avond appears daily at 17h. It brings the news of the day, in an easy-to-consume and very visual format. dS Avond is built on the NextGen HTML5 template publishing solution of Twipe. For this launch a new, rich-media Template Family as well as a new output channel (Web App) has been added to the Twipe platform.

dS Avond, the digital evening edition of De Standaard

dS Evening picks up where the newspaper in the morning stops. A dedicated team of editors is responsible for their own journalistic approach. All articles and news stories are exclusively written for dS Avond and are not drawn out or resumed on the site or in the newspaper. dS Avond is made for readers who after a busy day want to relax while swiping through a fresh look on the news of the day, explains Karel Verhoeven, editor-in-chief of De Standaard.

The digital evening edition will be available to all print and digital subscribers of De Standaard. It will be available free of charge until May 22nd 2013.

New Template Family, combining text, audio, video and infographics


Using the Twipe Digital Publishing solution has allowed us to come up with a very innovative app. By using new NextGen templates we have been able to create this innovative micro-publication in a very short time period. The templates are very visual, combining text, images, audio and videos. They offer both a linear and non-linear reading experience,” says Johan Mortelmans, Digital Manager at De Standaard.

NextGen Web App, a new output channel of the Twipe Digital Publishing solution

dS Avond is implemented on the latest version of the NextGen template based publishing solution of Twipe. With this implementation we have added the NextGen Web App, a new output channel to the Twipe Digital Publishing solution. This has allowed De Standaard to easily integrate their digital only publication within their newssite www.standaard.be, adds Danny Lein, Founder and CEO of Twipe.

More information: http://pressdoc.com/p/000yjs


 

 

 

According to the latest research from Strategy Analytics, global tablet shipments reached 40.6 million units in the first quarter of 2013. Android secured a robust 43 percent global share, while Apple iOS maintained its strong leadership at 48 percent. Windows secured a 7.5 percent global share. If white labelled tablets, powered by the Android OS, are added to the Android numbers, than Android is the leading tablet OS in terms of shipments in Q1 2013.

Exhibit 1: Global Tablet Operating System Shipments and Market Share in Q1 2013  2
Global Tablet Operating System Shipments and Market Share in Q1 2013

Peter King, Director of Tablets at Strategy Analytics, said, “Global branded tablet shipments reached an all-time high of 40.6 million units in Q1 2013, surging 117 percent from 18.7 million in Q1 2012. Demand for tablets among consumer, business and education users remains strong. Apple produced a solid performance this quarter as the Mini had its first full term and shipped a robust 19.5 million mixed iPads worldwide maintaining market leadership with 48 percent share during the first quarter of 2013. Android captured a record 43 percent share of global branded tablet shipments in Q1 2013, rising from 34 percent a year earlier. Global Android tablet shipments increase 177 per cent annually to 17.6 million units.”

King added, “When we add White-Box 1 tablets into the mix, Android market share of the total tablet market increases significantly to 52% and iOS slips to 41%, as the bulk of the White-Box tablets are Android low budget models aimed at a different market to the branded tablets”

Other findings from the research include:

  • Global branded tablet shipments grew 117 percent annually in Q1 2013, compared with 146 percent annually in Q1 2012. This was the highest CY Q1 shipment figure since the modern tablet industry began in Q2 2010;
  • Microsoft captured a niche 7.4 percent global tablet share in Q1 2013. Very limited distribution, a shortage of top tier apps, and confusion in the market, are all holding back shipments.
The full report, Global Tablet OS Market Share: Q1 2013, is published by the Strategy AnalyticsTablet & Touchscreen (TTS) service, details of which can be found here:

https://www.strategyanalytics.com/default.aspx?mod=reportabstractviewer&a0=8437


1   A white-box tablet is a product produced by one company (the manufacturer or ODM) that other companies (the vendors or OEMs) rebrand to make it appear as if they made it. White box tablets invariably use different components to branded tablet in order to keep costs to a minimum.
2   Shipments refer to sell-in. Numbers are rounded. The definition of tablet does not include e-book readers or convertible PCs.

Corelio, the largest Belgian newspaper publisher, launches today the Android Tablet and Android Smartphone apps for its newspaper l’Avenir, the leading regional newspaper in the French speaking part of Belgium. This launch fits the strategy of Corelio to have its newspaper brands present on all major mobile platforms.

The Android apps of l’Avenir are using the latest version of the Twipe Android Replica apps. They include the following new features:

  • Google Play integration for single copy purchase and purchase of subscriptions
  • 2-page view
  • fast download and opening of the publications

Install now the app from the Google Play Store and have a look at it. You can download one newspaper free of charge.

US newspaper publishers prefer HTML5 technology over native app development for digital publishing on mobile and tablet devices.

It looks like HTML5 is quickly gaining ground in the US Publishing industry. A recent survey by Alliance for  Audited Media of 210  companies in North  America found that US Newspaper publishers prefer HTML5 web app technology over native app development.

Source: Newspaper & Technology Spring Edition, Alliance for Audited Media  (AAM) 2012 Digital Publishing Survey  conducted by Roslow Research,  December 2012.

All US Publishers format their content for mobile devices in 2012

A survey by Alliance for  Audited Media of 210  companies in North  America found that, for  the first time this year, all  publishing companies  will format their content  for mobile proving that  publishers are preparing  while their readership  embraces mobile media.

Higher priced content on iPad

Circulation profits have  yet to benefit from the  shift, but with higher  priced subscriptions  for digital and mobile  access, it is expected  that publishers will see  a 10 percent increase in  circulation revenues from  mobile content by 2014.  Publishers are charging  for content on the iPad  more than any other  device.

Most publishers charge for their content on iPad and iPhone devices

Publishing apps on all mobile and tablet devices

Tablets in general  offer the most interactive  opportunities for media  consumption. Apple  products are also the  devices for which the most  apps are being developed.  However, the majority of  companies reported that  they have apps for all  mobile smart devices.

US Newspaper publishers publish on iPad, Kindle, iPhone and Android devices. Also Blackberry and Nook are target devices for mobile and tablet publishing in the US market.

More paywalls and metered models

In order to stanch print  losses, many media  companies are choosing  a paywall while even  more are using metered  options to ensure revenue  from mobile and desktop  access. The shift to  mobile media is inevitable.  Publishers are reporting  that nearly one-quarter  of their readership is  exclusively digital. As  media consumption  changes, newspapers and  magazines are trying to  stay ahead of the game  with a variety of mobile-first  and mobile-only content.

Mobile revenues are expected to be a significant part of circulation revenues for US newspaper publishers

Source: Newspaper & Technology Spring Edition, Alliance for Audited Media  (AAM) 2012 Digital Publishing Survey  conducted by Roslow Research,  December 2012.

New research reveals advertising impact is just as powerful on tablets as it is in print, especially if the digital edition of the newspaper carries over the look and feel of the news brand.

What is the effectiveness of ads on tablet newspapers?

Working in the advertising sector, the first question that comes to mind is, “Do the ads on a tablet work as well as on paper?“ An interesting research question that is picked up by Cebuco, a news media marketing organisation in the Netherlands. Dutch news media have invested heavily in editions for such devices as smartphones, tablets, and e-readers. A good decision because the penetration of tablets doubled last year. About one-third of the Dutch population uses a tablet nowadays. With this growth, an enormous market opens up for mobile news. In December 2012, 21% percent of the Dutch used the iPad for reading a newspaper, and this number is growing every day.

 Reader Groups Research company Ipsos homed in on the reading behaviour of four representative newspapers in the Netherlands, at their request. More than 2,500 readers were divided into three groups: digital readers, conventional (“paper”) readers; and combined (“print + digital”) readers.

They were questioned about their reading behaviour, their attention for advertising, brand recall, and buying intentions.

The main conclusion from this study is that the reading behaviour of print and e-paper is similar. The pleasure and intensity of reading is the same, just like the engagement with the newspaper. Nine out of 10 enjoy the edition and two-thirds read almost every page. The engagement is high; 70% feel connected to the news brand.

Ads on digital newspaper as powerful as print ads

Reassuring for advertisers is the observation that the advertising impact is just as powerful on the tablet as it is in print. There is no significant difference found in advertising reach.

Diving deeper into the data, a few interesting differences pop up. Looking at the same ad, online readers seem to feel more stimuli for ideas and originality. The printed versions manage to realise more credibility for the advertised brand. Also the printed ads manage to get a clearer message across.

You might expect that print and tablets are read in other places. The differences are obvious. The Ipsos study shows that print is read more often in the kitchen, while the online edition is consumed more often in the bedroom, in the study, at work, or on the go.

Double readers, who consume both print and online, are more aware of the ads and consequently have better brand recall. This makes us aware of the added value of the tablet; the online edition often causes a second confrontation with the creative, which makes the ad effectiveness grow.

Digital readers are more willing to interact with the ad in the digital newspaper

Interactive HTML5 Ad, included as interstitial in the Digital Edition of De Standaard on iPad

A special finding in this research is the “trigger eagerness” of the digital readers. Sixty-two percent of the readers state explicitly that they feel the need to interact with the ads. They like to click through. The observed online newspapers don’t offer that functionality yet, but it’s obvious that here is a golden opportunity for both publishers and advertisers.

Once the commercial content is clickable, the effectiveness of the ads can be enhanced. The online display ad gets the message across and offers the opportunity to interact with more information and may even offer the chance to order the product. The online editions will be able to offer the advertiser the total AIDA-formula: attention, interest, desire, and action with one device.

Read more about this research on the INMA blog

The study ‘One’ performed by the French ‘Audipresse’ and the Dutch ‘Media Standard Survey’ performed by the ‘MSS-partners’ shows reading newspapers on digital platforms continues to grow rapidly.

According to the French study 42% of the French newspaper-readers read a digital version of the newspaper. From this number 27% of the digital newspapers are consumed using a tablet or smartphone.

The Dutch ‘Media Standard Survey’ has a little more detail. The graph below shows their multi-platform reading findings. Where you see the news consumption via computers stay stable at 33%, a growth of 4% for tablet and smartphone reading is perceived.

Given the increasing mobile consumption of news and information, we expect that these numbers will further grow in the near future..

Read the studies:

 

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