Is Facebook embracing subscriptions?

In April publishers have made it clear to Facebook that they’re fed up with Instant Articles. Monetizating on Facebook’s news platform hasn’t been working and big publishers like the Guardian and the New York Times have pulled out entirely. Facebook has finally listened (or given in) to publishers’ complaints and may soon help its users pay[…]

Main trend of DME and Newscamp: Reader focused journalism

Reader focused journalism was the topic that stood out at both the Digital Media Europe 2017 in Copenhagen and the Newscamp in Augsburg. A more content driven approach for journalists while relying on technology and intelligent systems to do the rest.  We picked three keynotes from the events that emphasize this trend. Newscamp – Augsburg The Newscamp[…]

The dynamics of subscribing, explained in Media Institute Report

The American Press Institute just published what it believes is the largest research into subscriptions and news. Named “Paying for news: Why people subscribe and what it says about the future of journalism”, the 60-page report investigates the current and future states of paid-for news. Let’s look at some of its key takeaways: 1. Young people are[…]

Are publishers disappointed in Facebook’s Instant Articles?

Almost two years ago, Facebook rolled out Instant Articles. The new feature aimed at providing publishers with a more engaging platform on which to gather users, through faster loading times and a cleaner look and feel. Not even 24 months later, many industry actors are already turning away from Facebook’s once praised idea. The Guardian recently joined a[…]

Engage Readers now live in 5 newsrooms

EngageReaders live in 5 newsrooms We are proud to share with you that 5 Launch Partners are now using EngageReaders in their newsroom. 9 more newspapers are rolling out the technology in the coming weeks. As from today we welcome new publishers in our Early Adopter Program. Aachener Zeitung integrated EngageReaders in their own publishing platform.  Het Nieuwsblad, De Limburger, L’Avenir and La Montagne upgraded their Twipe Digital[…]

Readers become editors in RJI newsletter experiment

How to use data to personalize content and engage your readers Tracy Clark, a Reynold’s Journalism Institute fellow, partnered with the Austin American-Statesman to study the impact of newsletter personalization on reader loyalty. She compared a Stateman’s editor-curated newsletter, “Midday Break”, to “News for You”, a newsletter set up using Reportory, a news personalization technology she[…]

Twipe signs first big partnership in Germany

German publisher DuMont accelerates digital growth with Twipe ePapers As of noon today DuMont Media Group offers its seven titles’ subscribers a completely new digital reading experience. The Launch of the new ePaper Apps with Twipe is the beginning of a long-term partnership. With the Twipe Platform, DuMont has found a reliable basis to build[…]

Twipe strengthens leadership position in the French publishing market

Today, the French regional news publisher Centre France, launches a new breed of apps on iOS, Android and the Web for the digital editions of its 19 newspapers. Centre France and Twipe have entered a long-term collaboration to distribute and monetize the digital newspapers. Centre France is the first to roll out the new Web[…]