Push notifications: the highway to readers’ attention

Since push notifications were first introduced in iOS 3.0 in 2009, two key lessons have emerged. First, push notifications can help increase reader engagement, with readers who enable push notifications being 88% more engaged with a nearly 3x higher retention rate. Second, enabling push notifications is an act of trust that comes with a great[…]

Trends in Digital Publishing: Summer 2017

Get inspiration for your 2018 strategy: in this summer edition, we’ve compiled top stories in the digital publishing industry. Join us for an update on best practices, industry trends, and the newest developments at Twipe. Click here to read the magazine.

A look at digital newspaper’s profit margins

The trends in the publishing industry have remained largely unchanged over the past few years. They can be summed up like this: -Print output is stagnating or declining: from 2015 to 2016 it slowed by 4.5% in the UK, 3.5% in France, and 2% in Germany -Ad revenue is getting lower: print ad income in[…]

Is Facebook launching a Spotify for News?

Facebook is putting itself more in the position of a partner of publishers. The social network’s Head of News Partnerships Campbell Brown said they will launch initial tests for a subscription based news product in October. The feature is built on top of Instant Articles, which already aggregates articles from hundreds of publishers based on[…]

Overview of best digital only editions

We compiled a list of digital only editions that stand out. Editions are the center of publishers’ businesses and play a crucial role in keeping core readers engaged. We are a believer in the power of digital editions. In an environment where new products are critical to capture engagement, editions create habits for readers. Get inspired by excellent[…]

2017 Google DNI funding – our 7 favourite projects

Last week in Amsterdam, the Google Digital News Initiative announced the winners of its early-2017 funding round. Overall, almost 22 million euro were awarded to 107 projects from 27 different European countries. Fields such as fact-checking, AI, investigative reporting and augmented reality were the stars of the show, but the big focus was collaboration: 49%[…]

Is Facebook embracing subscriptions?

In April publishers have made it clear to Facebook that they’re fed up with Instant Articles. Monetizating on Facebook’s news platform hasn’t been working and big publishers like the Guardian and the New York Times have pulled out entirely. Facebook has finally listened (or given in) to publishers’ complaints and may soon help its users pay[…]

Apple’s 2017 WWDC – The 4 key takeaways for publishers

Apple’s team finally took to the stage once again during Monday’s WWDC 2017 keynote. Let’s have a look at how Cupertino’s latest batch of updates will affect publishers #1: Advertising once again on the chopping block Dwindling ad revenues have become a recurring theme over the past months, as Google and Facebook keep taking the lion’s[…]