Ad fraud: how billions are stolen every year

Late last month, Google cracked down on Judy, a malware present in 40 seemingly innocent Play Store apps, which would automatically display and click on ads through a hidden browser, unnoticed by the user. Before being removed from the store, Judy apps had been downloaded 36 million times, and were believed to generate more than[…]

Is Facebook embracing subscriptions?

In April publishers have made it clear to Facebook that they’re fed up with Instant Articles. Monetizating on Facebook’s news platform hasn’t been working and big publishers like the Guardian and the New York Times have pulled out entirely. Facebook has finally listened (or given in) to publishers’ complaints and may soon help its users pay[…]

ePaper grows 25% in Germany

The number of ePaper users is growing. And it’s growing strong. Digital newspapers continue to show robust growth year by year. In Germany the first Quarter of 2017 shows an increase of almost 25% in the ePaper circulation number compared to the first quarter of the previous year. A big driver of this growth was[…]

Regional publishers as digital innovators

Publishers have been fanning out their business with projects outside their traditional area of expertise. Is your organization also thinking outside the box? What field do you think publishers should explore further to reach more users? Here are 3 examples of newspapers going beyond their current business whether through new product offerings, democratic audience involvement[…]

Main trend of DME and Newscamp: Reader focused journalism

Reader focused journalism was the topic that stood out at both the Digital Media Europe 2017 in Copenhagen and the Newscamp in Augsburg. A more content driven approach for journalists while relying on technology and intelligent systems to do the rest.  We picked three keynotes from the events that emphasize this trend. Newscamp – Augsburg The Newscamp[…]

U.S. Newspapers see surge in digital subscriptions

A rise in digital subscriptions has been noticeable in the past month. An aggregate of Statista shows how big this surge really is. The growth of certain US publishers was just tremendous. This is partly because readers start realizing that online content is worth paying for and because quality news is in high demand in[…]

The Swedish newspaper who puts an algorithm in charge

Four years ago Svenska Dagbladet was facing decreasing circulation, no digital revenue and dwindling readership. It has since done a full turnaround. Fredric Káren, then new editor-in-chief, had to do something radical in order to make the paper successful again. At the SXSW festival in Austin, Texas, he explained how he made this happen and transformed[…]

The Times and the economics of online news

In 2010 The Times decided to bring their website content fully behind a hard paywall. While the paywall has undoubtedly limited their reach, traffic isn’t the only measure of success for a strong brand like The Times. With the reputation of The Times they are allowed to have a different business model than many of[…]