Concentra confirms cross-platform digital publishing strategy with launch of GVA and HBVL on Android Tablets

 

 

Concentra’s newspaper titles “Gazet van Antwerpen” and “Het Belang van Limburg” are now also available on Android tablets. These 2 newspaper titles were already available on iPad. Concentra wanted to increase their cross-platform availability. Thanks to Twipe’s Cross-Platform digital publishing platform, this expansion can be done easily. Cross-Platform publishing is easy. Concentra continues using the same technology as they already used. No extra complexity is added on the  publisher’s side.

User profiling for hyperregional content delivery

Both GVA and HBVL are regional newspapers. They offer highly localized regional content in separate supplements which are only available in certain towns and cities.  Het Belang van Limburg for example has 14 regional specific supplements, spread over 48 cities and towns.

One of the key requirements of the digital edition was to allow users to receive automatically their regional news supplement of choice based on their user profile. These separate supplements are also, in a user specific way, included in the download packages.

Moreover, newspaper subscribers now also have access to all regional supplements that cover another region. All of them are available and can easily be downloaded.

Textview in newspaper layout

Special care has been given to the graphical design of the article light box (the box you get by tapping an article). Instead of a plain rectangle with text and pictures, the articles now appear in a look and feel of the newspaper: adapted text fonts and sizes, colors, integrated logos on top, …

Multiple pictures, which can be viewed fullscreen, are also integrated.