24/02/2014

Marketing & Communications Specialist

Marketing & Communications Specialist

Build our brand. Generate new leads.

Twipe offers a state-of-the-art Digital Publishing Solution that helps newspapers and magazines to publish easy-to-read content on all mobile platforms. Twipe is a young and fast growing company. Reference cases include De Standaard, Ouest-France, NRC, Metro, Het Nieuwsblad, L’édition du soir, Gazet Van Antwerpen, Het Belang van Limburg, HDC Media,…

On the short term we are looking to strengthen our team with a Marketing & Communications Specialist. Through smart marketing and communications campaigns you should attract new leads and raise the awareness of Twipe amongst the key decision makers of our target customer segments.

As a Marketing & Communications Specialist, you will have a high level of visibility, and you will need to be a strong leader, able to communicate clearly and compellingly at all levels of the company. You will wear many hats, work fast and smart, and adapt and iterate quickly.

The ideal candidate is highly creative and a great storyteller but is also relentlessly data driven. Someone who comes up with great ideas daily, tests them immediately, and has the rigor to double down on the great ones, while leaving behind the others. This person will be responsible for website optimization, analytics, and demand generation.

Do you want to see immediate impact of your work? Send us your CV together with your motivation letter to jobs@twipemobile.com.

Key responsibilities Marketing & Communications Specialist

Brand strategy:

  • Define segmentation, positioning, targeting, and messaging for Twipe Digital Publishing
  • Generate brand awareness among key decision makers of core target segments

Lead generation through the execution of various digital marketing campaigns:

  • Website optimization (blog, tutorials videos, webinars,…)
  • Social media management (LinkedIn, Twitter, Facebook, Google+, Flipboard, Scoop.it,…)
  • Targeted Ad buying on Google, Facebook & LinkedIn
  • Bi-yearly publication ‘Trends in Digital Publishing’
  • Newsletters
  • Direct mailing
  • Webinars

Lead generation through the organization and participation of key industry events, such as

  • WAN IFRA World Publishing Expo
  • World News Media Congress

Profile of Marketing & Communications Specialist

  • High level ambition and strong perseverance to succeed
  • Demonstrated track record in a wide range of skills, from high level strategic thinking to creative development and detailed hand-on execution
  • Superior oral and written communication skills with an innate attention to detail
  • Experience constructing messaging and managing lead generation programs
  • Experience in organizing and attending industry events
  • Skilled usage of social media
  • Passion for mobile and tablet technologies (various OS platforms, industry trends,…)
  • Strong motivation and self-drive to getting things done
Skills of the Marketing & Communications Specialist
  • 3 – 5 years’ experience in a similar function
  • Master degree in Marketing, Communications or Economics
  • Knowledge of the following software is required: WordPress, Google Analytics, SEO, Adobe Photoshop
  • Knowledge of the following tools and technologies is a plus: Mailchimp, Adobe Illustrator, Sketch, HTML, CSS, Google Adwords, A/B Testing
  • Excellent language skills: English, Dutch (German and French are a plus)
  • Basic industry knowledge (newspaper / magazine creation, editorial aspects, CMS, design of newspapers,…)
  • Willing to travel
Our offer
  • We offer a very challenging job in a dynamic and growing company. The international growth of Twipe will be your reward.
  • We offer lots of personal development opportunities. We have a strong track record of growing people beyond their competences and comfort zone.
  • We will invest in an attractive workplace, a cross-road of creativity, design and technology.
  • Your compensation package is competitive, including variable bonus scheme, group insurance and other benefits.

Send us your CV together with your motivation letter to jobs@twipemobile.com