“We are really happy with the new app. Three years ago when we launched the tablet edition we all perceived it as a big leap forward in our digital strategy. But the fully mobile-optimized app feels like a revelation. It is so much easier to read the NextGen edition on the smartphone. I have to admit that the new app with the improved reading format that doesn’t require any tapping or zooming is addictive.”
Pieter De Smet, Digital Manager of Het Nieuwsblad
Starting the digital journey together
Het Nieuwsblad was Twipe’s very first project. We started the digital publishing journey together back in early 2010, when we developed the first Replica Apps for Tablets. During our 6 years of close collaboration, we worked together on 7 other major projects and developments.
Currently, Het Nieuwsblad benefits from the complete Digital Publishing Suite of Twipe. The daily newspaper is available as NextGen and Replica apps on tablet, smartphone and web.
A complete digital publishing suite
In January 2016, Het Nieuwsblad launched a new smartphone optimized version of its daily newspaper. This new newspaper format is available for all 16 regional editions, with no extra workload for the editorial team. The implementation, from start to finish, took only 4 weeks time.
Even just one week after launch, there was a very positive increase in the daily usage of the newspaper on smartphone. On iPhone the new app had a boost of 55% to 60% more daily downloads, while on Android phones we recorded a growth of 25%. The usage of the digital newspaper has simply increased and has not been shifted from tablet to phone.
Two thirds of readers now prefer the mobile-optimized NextGen ePaper over the Classic Replica ePaper. The increased reading comfort on the NextGen ePaper also raised the daily average reading time by 20% to 30%.
About Het Nieuwsblad
Het Nieuwsblad is a leading newspaper in Flanders, which reaches more than 1 million readers on a daily basis. With a circulation close to 300,000 and local news published in 16 unique regional editions, the newspaper has a leadership position in Belgium. It also includes the most extensive sports pages in Belgium.