“We are really happy with the new app. Three years ago when we launched the tablet edition we all perceived it as a big leap forward in our digital strategy. But the fully mobile-optimized app feels like a revelation. It is so much easier to read the NextGen edition on the smartphone. I have to admit that the new app with the improved reading format that doesn’t require any tapping or zooming is addictive.”
Pieter De Smet, Digital Manager of Het Nieuwsblad
Starting together the digital journey
Het Nieuwsblad was Twipe’s very first project. We started the digital publishing journey together back in early 2010, when we have developed the first Replica Apps for Tablets. During the 6 years of close collaboration, we have worked together on 7 other major projects and developments.
Currently, Het Nieuwsblad benefits of the complete Digital Publishing Suite of Twipe. The daily newspaper is now available as NextGen and Replica apps on Tablet, Smartphone and Web.
A complete digital publishing suite
In January 2016, Het Nieuwsblad has launched a new smartphone optimized version of its daily newspaper. This new newspaper format is available for the 16 regional editions, with no extra workload for the editorial team. The implementation, from start to finish, took only 4 weeks time.
Only one week after the launch of Het Nieuwsblad fully optimised for smartphones we have seen a very positive increase of the daily usage of the newspaper on smartphone. On iPhone the new app had a boost of 55% to 60% more daily downloads, while on the Android phones we recorded a growth of 25%. The usage of the digital newspaper has simply increased and has not been shifted from tablet to phone.
About Het Nieuwsblad
Het Nieuwsblad is a leading popular newspaper in Flanders. The newspaper reaches more than 1 million readers on a daily basis. Het Nieuwsblad has a circulation of close to 300.000 issues. The newspaper has a leadership position in Belgium with local news published in 16 unique regional editions. It also includes the most extensive Sports pages in Belgium.