As part of their research remit, IAB EuropeÂ conducts Mediascope Europe, widely recognised as the industry standard consumer research study on the European media landscape.
Key insights for mobile publishing:
- 91% of Internet users read news online (+25% since 2010)
- 50.9m of Europeans use a Tablet to go online
- 139.2m of Europeans use a smartphone to go online
- Tablet users spent 9.3 hours per week, mainly during the evening