European media landscape 2012 study : 91% of Internet users read news online, 50m European tablet users

As part of their research remit, IAB Europe conducts Mediascope Europe, widely recognised as the industry standard consumer research study on the European media landscape.

Key insights for mobile publishing:

  • 91% of Internet users read news online (+25% since 2010)
  • 50.9m of Europeans use a Tablet to go online
  • 139.2m of Europeans use a smartphone to go online
  • Tablet users spent 9.3 hours per week, mainly during the evening