Mobile is changing the way that people communicate, work and play, and much of the growing adoption and innovation we’re seeing in the industry is driven by mobile apps.Â There are already more than 600 000 mobile apps on Google Play and over 500 000 apps in Apple’s App Store.
Last month, Google announcedÂ a new set of reports in beta called Mobile App Analytics that help marketers and developers better measure their mobile apps. The reports are tailored for mobile app developers and marketers, speaking the language that matters to them. They are designed to measure the entire mobile customer journey – from discovery to download to engagement. This enables the creation of app experiences that are more useful and engaging through data-driven decisions at each stage of the app lifecycle:
- Acquisitionand userÂ metrics such as downloads and new users
- EngagementÂ metrics such as retention, crashes and conversions
- OutcomeÂ metrics such as app sales and in-app purchases
Acquisition and User Analysis Reports – discover your best sources of new users
New and active usersÂ – measure the number of new and active users who launch your app everyday and analyze your most valuable segments.
Google Play traffic sourcesÂ – understand which traffic sources are driving new users and in-app conversions through Google Play to fine-tune your marketing initiatives.