Twipe Digital Publishing Platform

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Gain deep business insights into your digital publishing business

Twipe Analytics provides you with an extensive set of key performance indicators (KPI). You get adequate and timely information to monitor and improve your digital newspaper publishing activities.

The KPI are available through a web interface or via daily email reports. Email reports can be adapted to fit reporting requirements of your internal Business Intelligence or Management Information Systems.

Twipe Analytics KPI

The Twipe KPI are calculated on a Day + 1 basis and can be analysed along a variety of reporting dimensions.

The following KPI are available in the standard setup:

  • Number of app installations
  • Number of sessions
  • Number of active users
  • Number of publication downloads (per type of payment or subscription)
  • Revenues

Google Analytics KPI

On top of the Twipe Analytics, we also integrate Google Analytics within all front-end apps. This gives you a much finer understanding of the usage and reading behaviour of your digital newspaper readers.

Standard measures include:

  • Unique visitors
  • Visits
  • Pageviews
  • Time per session

On a custom basis specific events or actions can be tagged and reported.

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