Twipe’s Future of News Blog

Welcome to the Twipe Future of News Blog. Each week at Twipe, we analyse key trends shaping the future of news. Subscribe to our newsletter and never miss a story.

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Print is Dead. Long Live Digital (with some caveats).

Print is dying. This was the underlying story that shaped the presentations at the Mather Symposium. While print still provides the most revenue for publishers today, the consensus is that it will sharply decline. So, the question emerges: What can publishers do to crack the code of sustainable digital revenue? The answer was clear among[…]

The power of bundling: How publishers can offer more value to subscribers

Introduction Marc Andreessen, founder of early internet browsers Mosaic and Netscape, once famously said there are only two ways of making money: One is to bundle, and the other to unbundle. His observation has become increasingly applicable in the digital age. Take the movie industry: Netflix initially offered a wide array of movies and TV[…]

Key Takeaways from the Future Today Institute’s 2024 Tech Trends Report

For the 17th consecutive year, the Future Today Institute has unveiled its 2024 Tech Trends Report, a comprehensive analysis spotlighting the technological shifts shaping industries from agriculture to aviation and notably, news media. This year’s 900-page edition highlights a pivotal moment: a technological supercycle revolutionizing how we interact with information, trust, and each other. Particularly[…]

What is the Fediverse? A guide for publishers and the uninitiated.

Traditional social media, as most people know it, is extremely popular for several reasons. It’s an easy way for individuals to keep up with the news and interact with others. For publishers, it’s a platform to share content with millions. The downside of social media platforms is that large corporations like Meta and Google control[…]

Making Your Reader Funnel a Success in 2024 and Beyond: A blueprint from the INMA Media Subscription Summit  

The February 2024 INMA Media Subscriptions Summit in New York was a pivotal gathering for the news media industry, drawing 282 professionals from 35 countries. In its seventh year, this event emphasised the evolving dynamics of journalism and news brands through an agenda that included a mix of keynote addresses, interactive sessions, and networking opportunities.[…]

Is News Avoidance Really the Crisis We Think It Is? 

The way we interact with news is changing.    The Reuters Digital News Report 2023 revealed that people are showing less interest in news, leading to a decrease in overall consumption. This trend has persisted year-on-year, giving rise to the debate around news avoidance.   Put simply, news avoidance refers to the behaviour of individuals who[…]

Organic Search Traffic Decline: Strategies for News Publishers

Introduction While social media referral traffic has already been declining for years, search engines have always been a healthy traffic source for news publishers. However, this is set to change with Google providing answers directly in the search results list. Over the past few months, several outlets have reported declining search engine traffic in addition[…]

Are Personalised News Aggregators Enhancing Our World or Echoing Our Biases? 

The Rise of Personalised News Aggregators  The internet has evolved from a mostly static to a personalised experience. Machine learning and algorithms have personalised the web and news industry, leading to the emergence of personalised news aggregators. These aggregators compile and personalise news, but criticisms have emerged, challenging the foundation of news personalisation. This article[…]

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