Sanoma earns €3.2 million from apps.

Sanoma Media continues a strong mobile growth in 2011. Last year, they launched 62 new apps. 42 of them are solely for the Dutch market, 35 iPhone apps, 10 Android apps and 1 app for Blackberry. They realized more than 4 million downloads. Around 2 million downloads were made from smartphones, compared to 1.4 million in 2010.   Tablet apps were downloaded 680.000 times during the year, against 200,000 times the year earlier. Around 65 percent of downloaded mobile apps were of free apps. For tablets, that figure was less, at 44 percent. The average price of downloaded paid apps was at EUR 1.90. 

Thanks to these apps, Sanoma increases their mobile reach. Nu.nl had more mobile visitors than on their website. They claim this mobile traffic does not cannibalize their online usage. These visitors are additional and their visits depend from the timing.

 

Sanoma Media Mobile 2011 infographic

Sanoma Media Mobile 2011 infographic