Seven publishing trends that will define 2013

A very interesting article ‘Seven publishing trends that will define 2013’ written by Hamisch Mckenzie on the PandoDaily blog gives a glance of the digital publishing future. With the recent launches of new, innovative publications in the Dutch market (see also 4 new publications in The Netherlands), we see these trends come alive much quicker than some of the futurists have anticipated. In this blog post Twipe makes a quick overview of the trends and analyzes the recent launches in the Dutch market.

1. Micropublishing

A micropublication is lightweight, putting its focus on text-based stories.

First steps towards Micropublishing appeared in 2012. With the arrival of new content management systems and digital publishing platforms publishers were able to create, during the day, an extra afternoon edition, sometimes digital only. Examples in the Belgian market were Het Belang van Limburg publishing an extra digital edition concerning the Closing of Ford Genk Belgium and De Standaard who published an iPad-only afternoon edition covering the American Presidency.

NRC Reader one of the newly announced digital publications in The Netherlands is a great example of a micro-publication. For a subscription price of €1,79 per week you can read 6 to 9 articles selected by the NRC editorial staff.

2. Subscriptionization

With the digital ad revenues flatlining, newspaper publishers – with as best example the New York Times – are finding that it is possible to attract new subscribers via all-access subscriptions. Furthermore it is plausible that we will see subscription models based on the streaming media models as Netflix, Spotify, Rdio, Amazon Prime… but this for newspapers. The 4 new newspapers recently announced in the Netherlands all included subscriptions models. The most unique  subscription service is developed by Blendle, which calls itself the Spotify for Newspaper offering a subscription model to subscribe to articles of a specific topic or author. Also DNP allows to subscribe to the content of one individual journalist.

3. Serialization

Serialization is the publishing form where a story is published in contiguous (typically chronological) installments. Although internationally it is becoming a new trend with the “Snow Fall” publication of the New York Times as example, it is not yet seen in our local market.

4. Multimedia

With “Snow Fall” the New York Times showed just what’s possible with a big budget and a big newsroom. Incorporating HD videos and nice animations, it was much wowed-over by media and tech watchers and attracted more than 3.5 million page views.

Not only the large international publishing houses can include multimedia in their day-to-day articles. Now with HTML5 support on tablets and most laptop & desktop browsers, publishers can integrate more multimedia enabled pages in their digital newspapers. For Instance, Corelio, the publisher of “De Standaard” includes a beautiful interactive HTML5 animated infographic in their digital newspaper at least once a week.

5. Longform

Longform articles are usually found in magazines and high quality newspapers like The New York Times. However, writing longform articles will also increase in the online community with for instance Tumblr getting ready for longform journalism. We also see a lot of newcomers in these area, eg The Verge, Polygon,  and PandoDaily.

6. Curation

Social media made it possible to easily distribute content. This increased the amount of content created every day. Nowadays, being subjected to this massive amount of content, people tend do not see the wood for the trees. Content curation as such becomes necessary to filter the content of interest.

The new digital only newspaper De Nieuwe Pers offers the possibility to buy a monthly subscription on all the articles written by one of the 11 journalists.

Blendle Alerts will inform users of the Blendle platform about articles they might be interested in. A user can then buy the article.

7. Micropayments

Micropayments are the financial transactions involving only a small sum of money. They are perfect to support micropublishing and subscriptionization and will, as a result, continue to grow in popularity.

NRC Reader, De Nieuwe Pers and Blendle make use of micropayments. The ‘Wijnberg Bode’ is a crowd funded project where a user can buy a yearly subscription for only 60 euro.