Survey shows that Kindle Fire owners are happy with their purchase but not iPad-happy

Do Kindle Fire owners still like their devices now that they’ve had a few months to kick the tires? A new survey indicates that for the most part, they’re more pleased with their purchase than those who bought other Android tablets last year but less satisfied than iPad owners.

Changewave Research, which conducts surveys of U.S. consumers on technology products and services, found that 54 percent of those who have purchased the tablet since its November launch are “very satisfied” with their purchase, with an additional 38 percent declaring themselves “somewhat satisfied.” Last November 74 percent of iPad owners surveyed by Changewave said they were “very satisfied” with their tablets, whereas only 49 percent of those who bought something other than the iPad felt the same way.


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