The study ‘One’ performed by the French ‘Audipresse’ and the Dutch ‘Media Standard Survey’ performed by the ‘MSS-partners’ shows reading newspapers on digital platforms continues to growÂ rapidly.
According to the French study 42% of the French newspaper-readers read a digital version of the newspaper. From this number 27% of the digital newspapers are consumed using a tablet or smartphone.
The Dutch ‘Media Standard Survey’ has a little more detail. The graph below shows their multi-platform reading findings.Â Where you see the newsÂ consumptionÂ via computers stay stable at 33%, a growth of 4% for tablet and smartphone reading is perceived.
Given the increasing mobile consumption of news and information, we expect that these numbers will further grow in the near future..
Read the studies: