Legacy media has an age problem.   As it stands, the printed press readership skews older and younger audiences who have little appetite to pick up the practice of reading physical papers.  As print’s audience diminishes, publishers have refocused their efforts on building their digital offerings. However, it is said that it takes 2.5 digital[…]

In a recent New York Times interview, Jim VandeHei, Axios CEO, warned that AI will “eviscerate the weak, the ordinary, the unprepared in media.” That is why, since Gen AI’s recent surge into the workplace, a growing number of publishers and news organizations have decided to formalize its use in AI charters.  We reviewed several[…]

A stepping stone to personalized news: Modular journalism News apps, websites, and social media all offer some sort of algorithmic-driven sorting of articles and content, often tweaked to meet the user’s expectations and existing profile to ensure the highest engagement possible. What if publishers did not limit themselves to altering the order of news stories[…]

Many know how easy it is to lose track of time while playing a game, be it a round of Scrabble or a Mario Kart race. But what makes games so successful at retaining players’ attention so consistently?   And what can news publishers learn from the gaming industry?  Publishers have made use of games[…]

Print is dying. This was the underlying story that shaped the presentations at the Mather Symposium. While print still provides the most revenue for publishers today, the consensus is that it will sharply decline. So, the question emerges: What can publishers do to crack the code of sustainable digital revenue? The answer was clear among[…]

Introduction Marc Andreessen, founder of early internet browsers Mosaic and Netscape, once famously said there are only two ways of making money: One is to bundle, and the other to unbundle. His observation has become increasingly applicable in the digital age. Take the movie industry: Netflix initially offered a wide array of movies and TV[…]

For the 17th consecutive year, the Future Today Institute has unveiled its 2024 Tech Trends Report, a comprehensive analysis spotlighting the technological shifts shaping industries from agriculture to aviation and notably, news media. This year’s 900-page edition highlights a pivotal moment: a technological supercycle revolutionizing how we interact with information, trust, and each other. Particularly[…]

Traditional social media, as most people know it, is extremely popular for several reasons. It’s an easy way for individuals to keep up with the news and interact with others. For publishers, it’s a platform to share content with millions. The downside of social media platforms is that large corporations like Meta and Google control[…]