At the beginning of August, Google revealed the findings of its first ad-quality evaluation campaign. The Mountain View firm reviewed over 100 000 websites and assessed much their ads impacted the reading experience. This is a first step towards an early-2018 rollout of a new Chrome version, which will most likely include native ad-blocking. This[…]
In April publishers have made it clear to Facebook that they’re fed up with Instant Articles. Monetizating on Facebook’s news platform hasn’t been working and big publishers like the Guardian and the New York Times have pulled out entirely. Facebook has finally listened (or given in) to publishers’ complaints and may soon help its users pay[…]
Apple’s team finally took to the stage once again during Monday’s WWDC 2017 keynote. Let’s have a look at how Cupertino’s latest batch of updates will affect publishers #1: Advertising once again on the chopping block Dwindling ad revenues have become a recurring theme over the past months, as Google and Facebook keep taking the lion’s[…]
Almost two years ago, Facebook rolled out Instant Articles. The new feature aimed at providing publishers with a more engaging platform on which to gather users, through faster loading times and a cleaner look and feel. Not even 24 months later, many industry actors are already turning away from Facebook’s once praised idea. The Guardian recently joined a[…]
Today, the French regional news publisher Centre France, launches a new breed of apps on iOS, Android and the Web for the digital editions of its 19 newspapers. Centre France and Twipe have entered a long-term collaboration to distribute and monetize the digital newspapers. Centre France is the first to roll out the new Web[…]
Numerous publishers and broadcasters are working on virtual reality or augmented reality platforms. While most are still only in an experimental phase and are trying to understand what virtual reality could mean for their business, The New York Times has already put substantial resources on this topic. And with the acquisition of Oculus in 2014,[…]
With the new update to Apple’s iOS there are new opportunities for digital publishers. Most importantly the revamped lock screen, can now be customized and shows more widgets. Enabling the user to get a quicker overview of their news. Widgets Widgets on your lock screen can now be added, removed and rearranged. Thus, making the[…]
Undoubtedly, we currently live in a period of unprecedented change and disruption. We see many successful start-ups that trigger the disruption and benefit from the new opportunities. But why are so few new businesses created from existing incumbents? What is required to create something so radically new that it attracts massive audiences and threatens existing[…]
