Monetisation strategies for local news in the digital age

A great report was just released from Reuters,”The Digital Transition of Local News“, which looks at how local and regional newspapers in Europe have adapted to today’s digital environment. A key takeaway is the identification of three monetisation strategies for local news in the digital age. These three strategies are distinct from the ‘resigned strategy’,[…]

Reaching a younger news audience

Do young people read the news? American publishers have seen an increase in subscriptions from millennials, thanks in part to the “Trump bump” which saw the proportion of people aged 18-24 who paid for online news leap from 4% to 18% in a year. Globally as well, publishers are seeing younger audiences, perhaps due to[…]

Top Uses of Big Data and AI in Media

World News Media Network (WNMN) has announced last Thursday the winners of its Big Data and AI in Media awards during the BIGGIE Awards Ceremony in New York. At Twipe, we believe in the importance of data-driven publishing, so it’s a good time to look at some of the most innovative uses of data in media. Robot[…]

EngageReaders wins WNMN’s Big Data & AI in Media Award for Predictive Analytics

EngageReaders, the digital editions analytics tool developed by Twipe, has received the global ‘Excellence in Predictive Analytics Award’ from the World News Media Network (WNMN). BIGGIE Awards WNMN has announced last Thursday the winners of its Big Data and AI in Media awards during the BIGGIE Awards Ceremony in New York. Twipe’s EngageReaders took the first[…]

AI Research – Predicting Article Reading Time Based on Words Used in the Text

This week we have something special to share: research findings from Twipe’s very own Hannes Buseyne, AI & Software Engineer. He has created an AI algorithm to answer the question “Can AI Predict Reading Time Based on the Words in the Text?” Using a Linear Support Vector Machine algorithm, we are then able to determine[…]

3 Innovations from the Danish Media Landscape

This week Twipe was proud to host the Digital Innovation Tour 2018 at our office in Leuven. A group of Danish editors and broadcasters stopped in Leuven during their Northwest European tour to hear about the digital media innovation happening in Belgium. Earlier in the tour, the group stopped in Amsterdam where they met The[…]

Expanding your audience: lessons from Handelsblatt

Many publishers have a focus on expanding their audience–German business newspaper Handelsblatt has taken this to mean expanding their audience globally with an English-language edition. But expanding your audience doesn’t have to be as big an undertaking as Handelsblatt’s global edition–Austrian newspaper Der Standard expanded just across the border into Germany. Their new German version is seeing 3[…]

3 lessons from The New York Times’ digital subscription machine

The New York Times is doubling down on its subscription push so it is time to take a look into their digital subscription machine, to see how they plan to grow from 2.5 million digital subscribers to 10 million. For publishers big and small alike, here are three key lessons. Focus on conversions It’s good[…]