7 key essentials for newsrooms in the digital age

This month, Better News was launched, providing resources for publishers in the digital news industry. This project, from the American Press Institute as part of the Knight-Lenfest Newsroom Initiative, aims to bring news organisations together with experts in technology to address the challenges, as well as opportunities, the digital age brings. One key resource is[…]

Michael Golden on the strategy that has led to success for The New York Times

The New York Times has long been a strong example for other newspapers, whether it’s for their growth in digital subscriptions or the strategy behind their push notifications. This week President of The New York Times Michael Golden pulled back the curtain on how they have been so successful during his standing-room only talk at the[…]

How digital innovation has paid off for top European media companies

Two important reports were released recently: Hackers.Media’s list of the biggest media companies in Europe, and Reuters’s report on developing digital news projects. There’s some significant overlap between the two lists, so it’s interesting to see how a focus on digital innovation has led to success for some of the top European media companies.This week[…]

Who pays for online news?

This week, a report looking at what motivates people to pay for news online and in which ways they are willing to pay was released. Commissioned by Reuters, undertaken by Kantar Media, and funded by Google’s Digital News Initiative, this report synthesises the results of discussion groups in Finland, Spain, the UK, and the US. With vivid[…]

How games can increase reader engagement

Last March, Norwegian newspaper NRK introduced a new feature to its commenting system, aimed at improving the quality and relevance of its comments section. The idea was simple: before submitting a comment, a reader would have to take a short quiz relating to the article’s content. By doing so, NRK hoped its readers would provide[…]

Push notifications: the highway to readers’ attention

Since push notifications were first introduced in iOS 3.0 in 2009, two key lessons have emerged. First, push notifications can help increase reader engagement, with readers who enable push notifications being 88% more engaged with a nearly 3x higher retention rate. Second, enabling push notifications is an act of trust that comes with a great[…]

A look at digital newspaper’s profit margins

The trends in the publishing industry have remained largely unchanged over the past few years. They can be summed up like this: -Print output is stagnating or declining: from 2015 to 2016 it slowed by 4.5% in the UK, 3.5% in France, and 2% in Germany -Ad revenue is getting lower: print ad income in[…]