Get inspiration for your 2018 strategy: in this summer edition, we’ve compiled top stories in the digital publishing industry. Join us for an update on best practices, industry trends, and the newest developments at Twipe. Click here to read the magazine.
Publishers have begun to realize that “traditional” digital content monetization approaches are under pressure. This is due to various economic, social and technological factors within and outside the publishing industry. Therefore, the key to successfully monetize their content is to experiment with different models and constantly evolve. One way or another – new differentiated approaches[…]
Speed and innovation are key to digital business success. Your biggest challenge in achieving a successful digital transformation will be to change the fundamental behaviors and ways of doing things in your company. Why is culture so important to a digital business in general? Digital business need strong entrepreneurial skills to take action and move[…]
Digital provides unprecedented opportunities to collect data on your successes and mishaps. Having quick and insightful access to your data is key. The publishing industry is set out to benefit from Big Data. But does Big Data lead to Big Insights? Data is typically stored in a variety of systems. Combining them into a central[…]
For digital publishing, the end-user product consists out of a combination of software technology and engaging content. Coding and copy creation need to be well aligned in order to assure a great user experience. Not only the content management systems or the front-end apps are important. A whole set of systems and solutions need to[…]
Reaching outstanding levels of user engagement on digital products on a continuous basis requires disciplined execution of a complex set of operational processes, which in themselves need to be flexible and open to change. Many traditional print publishers were used to work on 1 single product through 1 streamlined workflow. In the digital age, they[…]
The past 5 years, Apple has grown into the most valuable company in the world. They are the best case to illustrate how important design is for successful broad scale adoption of digital products. Even Google, initially a strong believer in functional design, has recently significantly invested in its “Material Design” initiative. Recent work from[…]
In order to effectively compete in the digital market, you need to put an adequate organizational structure in place. Executive Level The successful transformation of your business towards a digital player starts at the executive level. Every member of your executive team should be trained and informed about the latest digital evolutions. This is not[…]