Michael Golden on the strategy that has led to success for The New York Times

The New York Times has long been a strong example for other newspapers, whether it’s for their growth in digital subscriptions or the strategy behind their push notifications. This week President of The New York Times Michael Golden pulled back the curtain on how they have been so successful during his standing-room only talk at the[…]

Artificial intelligence & other key takeaways from the World Publishing/Digital Content Expo 2017

Just two words can sum up the top lessons from the gathering of world publishers in Berlin this week: artificial intelligence. Or to be even more specific, robot journalists. It seemed every speaker at the very least touched on this theme, if they did not devote their entire talk to discussing AI from a different[…]

How digital innovation has paid off for top European media companies

Two important reports were released recently: Hackers.Media’s list of the biggest media companies in Europe, and Reuters’s report on developing digital news projects. There’s some significant overlap between the two lists, so it’s interesting to see how a focus on digital innovation has led to success for some of the top European media companies.This week[…]

Understand your audience for better monetization

Publishers have begun to realize that “traditional” digital content monetization approaches are under pressure. This is due to various economic, social and technological factors within and outside the publishing industry. Therefore, the key to successfully monetize their content is to experiment with different models and constantly evolve. One way or another – new differentiated approaches[…]

7 Building Blocks to Succeed in Digital Publishing – Part 7: Culture

7 Building Blocks to Succeed in Digital Publishing – Part 7: Culture

Speed and innovation are key to digital business success. Your biggest challenge in achieving a successful digital transformation will be to change the fundamental behaviors and ways of doing things in your company. Why is culture so important to a digital business in general? Digital business need strong entrepreneurial skills to take action and move[…]

7 Building Blocks to Succeed in Digital Publishing – Part 6: Insights

7 Building Blocks to Succeed in Digital Publishing – Part 6: Insights

Digital provides unprecedented opportunities to collect data on your successes and mishaps. Having quick and insightful access to your data is key. The publishing industry is set out to benefit from Big Data. But does Big Data lead to Big Insights? Data is typically stored in a variety of systems. Combining them into a central[…]

Systems For digital publishing, the end-user product consists out of a combination of software technology and engaging content. Coding and copy creation need to be well aligned in order to assure a great user experience. Not only the content management systems or the front-end apps are important. A whole set of systems and solutions need to work together seamlessly: • Content Management System • Planning System • Print Publishing System • Content Distribution System • Online Publishing System • Mobile & Tablet Publishing System • Subscriptions & CRM System • Authentication & Authorization System • Payment System • Online payments • App Store payments • Analytics, Reporting & Business Intelligence • Advertisement Management System • Customer Service System • Project Tracking System • Operations Management System Developing all these systems internally is impossible for many news organizations. Many solutions require totally different technical skill sets (e.g. iOS, Android, HTML5, Java, Javascript, C#,…) which are hard to find and retain. Additionally, the software development and deployment processes are very different for centralized software (such as CMS) and distributed software (such as apps). Finally, given the rapid evolution of the digital world, new functionalities have to be added on a continuous basis. For example, Facebook updates its iOS apps every 30 days on average. With the emergence of Cloud solutions, many of these applications are now available as a ‘Software-as-a-Service’ (SaaS). Such applications often offer best-in-class functionality, require no investment in local infrastructure and rapidly evolve over time. However, they create the needs for integration. They also increase the dependency on external cloud providers. Smartly choosing which systems to develop yourself, and for which solutions you want to rely on external (cloud) providers is a key factor of success. This choice should take the following elements into account: • Total development cost (internal & external) • Ongoing maintenance cost • Time-to-delivery • Access to talent • Impact on roadmap of provider

7 Building Blocks to Succeed in Digital Publishing – Part 5: Systems

For digital publishing, the end-user product consists out of a combination of software technology and engaging content. Coding and copy creation need to be well aligned in order to assure a great user experience. Not only the content management systems or the front-end apps are important. A whole set of systems and solutions need to[…]