The New York Times has long been a strong example for other newspapers, whether it’s for their growth in digital subscriptions or the strategy behind their push notifications. This week President of The New York Times Michael Golden pulled back the curtain on how they have been so successful during his standing-room only talk at the[…]
Just two words can sum up the top lessons from the gathering of world publishers in Berlin this week: artificial intelligence. Or to be even more specific, robot journalists. It seemed every speaker at the very least touched on this theme, if they did not devote their entire talk to discussing AI from a different[…]
Two important reports were released recently: Hackers.Media’s list of the biggest media companies in Europe, and Reuters’s report on developing digital news projects. There’s some significant overlap between the two lists, so it’s interesting to see how a focus on digital innovation has led to success for some of the top European media companies.This week[…]
Get inspiration for your 2018 strategy: in this summer edition, we’ve compiled top stories in the digital publishing industry. Join us for an update on best practices, industry trends, and the newest developments at Twipe. Click here to read the magazine.
Publishers have begun to realize that “traditional” digital content monetization approaches are under pressure. This is due to various economic, social and technological factors within and outside the publishing industry. Therefore, the key to successfully monetize their content is to experiment with different models and constantly evolve. One way or another – new differentiated approaches[…]
Speed and innovation are key to digital business success. Your biggest challenge in achieving a successful digital transformation will be to change the fundamental behaviors and ways of doing things in your company. Why is culture so important to a digital business in general? Digital business need strong entrepreneurial skills to take action and move[…]
Digital provides unprecedented opportunities to collect data on your successes and mishaps. Having quick and insightful access to your data is key. The publishing industry is set out to benefit from Big Data. But does Big Data lead to Big Insights? Data is typically stored in a variety of systems. Combining them into a central[…]
For digital publishing, the end-user product consists out of a combination of software technology and engaging content. Coding and copy creation need to be well aligned in order to assure a great user experience. Not only the content management systems or the front-end apps are important. A whole set of systems and solutions need to[…]