Google DNI 4th Round Winners

Google DNI has announced the results of its 4th round of innovation funding, and Twipe is proud to be among the winners for our collaborative project with The Times and The Sunday Times on ‘JAMES, your digital butler‘. With over 100 winners, there is a lot of innovation in this group. Here are 7 especially interesting[…]

Who pays for news and how to convert them

The Media Insight Project recently released the findings from the second phase of their research project to better understand what motivates news subscriptions. The biggest finding from this phase of the research project is the discovery of three news subscriber personas, each with their own distinctive mindset towards paying for news and strategy for converting to[…]

Trends in Digital Publishing Winter Edition

Out now, the latest edition of Trends in Digital Publishing has all the top stories, plus best practices from industry leaders and the newest developments at Twipe, including: Twipe CEO Danny Lein on the ‘artificial bubble‘ Digital transformation expert Steffen Damborg on artificial intelligence and reader engagement State of Digital Publishing founder Vahe Arabian on[…]

Research results: Measuring reader engagement

Can we measure and predict reader engagement? Twipe set out to answer this question, along with Mediahuis and two research groups from KU Leuven. In the two years since this Digital Reader Engagement (DRE) project began, we have learned what happens in the body while reading and turned this into our Google DNI-backed product EngageReaders[…]

6 ways to grow your ePaper

These are the six actions that will help grow your ePaper, based on the best practices of our customers and our six years in the industry. To help inform your 2018 planning, here is the checklist of the top six actions to grow your ePaper. 1. Metered social sharing The dilemma is familiar to most publishers:[…]

AI and other tech trends from Future Today’s media report

With the release of The Future Today Institute’s first ever report on technology and trends for the future of journalism, it is time for us to look at what we need to know going into 2018. This almost 100-page report looks at a wide range of AI future trends, from machine learning to drones, so[…]

Michael Golden on the strategy that has led to success for The New York Times

The New York Times has long been a strong example for other newspapers, whether it’s for their growth in digital subscriptions or the strategy behind their push notifications. This week President of The New York Times Michael Golden pulled back the curtain on how they have been so successful during his standing-room only talk at the[…]