How your digital edition can help your print edition

There are many reasons to support your digital edition; it increases the value of your product bundle, increases subscriber retention, and has a huge growth potential. But there is another reason that is sometimes overlooked: your digital edition can help your print edition succeed as well. Editions are at the core of our technology and[…]

Expanding your audience: lessons from Handelsblatt

Many publishers have a focus on expanding their audience–German business newspaper Handelsblatt has taken this to mean expanding their audience globally with an English-language edition. But expanding your audience doesn’t have to be as big an undertaking as Handelsblatt’s global edition–Austrian newspaper Der Standard expanded just across the border into Germany. Their new German version is seeing 3[…]

3 lessons from The New York Times’ digital subscription machine

The New York Times is doubling down on its subscription push so it is time to take a look into their digital subscription machine, to see how they plan to grow from 2.5 million digital subscribers to 10 million. For publishers big and small alike, here are three key lessons. Focus on conversions It’s good[…]

Growing your subscribers with newsletters

Few publishers have recognised how important newsletters can be to their digital strategy. Newsletter subscribers are more likely to become paid subscribers—something internal research has shown to be true at many publishers. The New Yorker found that the top sign a reader will become a paid subscriber is if they are a newsletter subscriber, while[…]

Audio: best practices for a new frontier

58% of publishers are planning to focus more on podcasts and content for voice activated speakers in 2018, and with 42% of smart speaker owners describing the device as “essential” to their everyday life, it is clear that audio is the next big frontier for media. But is audio just the new version of pivot to video? Current[…]

A publisher’s guide to Facebook’s newsfeed changes

It’s been impossible to escape these last few days: Facebook newsfeed changes are coming and that’s bad news for business, democracy, and brands. After the announcement, Mark Zuckerberg’s personal net worth even decreased by an estimated $3.3 billion. There’s been a lot written already, but it has been difficult to make sense of it all. This week we’re[…]

Developing data capacity and integrating AI: what to focus on in 2018

The annual report from Reuters “Journalism, Media, and Technology Trends and Predictions 2018” is out and it’s full of interesting insights into how digital leaders in the publishing industry are focusing their efforts in 2018. The common theme that emerges is the growing importance of data and AI in the news industry. We also see[…]

4 guiding principles for your push notification strategy

One of the key ways to grow your ePaper is to send a daily push notification to readers. Urban Airship found that publishers sending at least one notification every day have app retention rates more than twice as high as those for publishers that don’t. Twipe’s own research has found that engaging with your readers in[…]