Interview – Lessons from launching South Africa’s first digital-only edition

Recently the team at Tiso Blackstar Group launched the first digital-only edition in South Africa, Times Select. Currently available online only, the app version will be launched later this month, coinciding with the launch of their paywall. We spoke with Lisa MacLeod, Head of Digital and the first female Vice President of WAN-IFRA, to understand what[…]

Key Learnings from World News Media Congress

The 70th World News Media Congress saw heads of newspapers and others in the media industry from across the globe come together to share best practices and learn from each other. We’ve distilled those best practices in to the key lessons you need to know. Experiment with new formats As one of our most recent[…]

Do you know your 7 percenters?

Find your super users to grow your subscriptions business For over a decade, Ken Doctor has been asking media executives “what percentage of your visitors drive 50% of your site’s traffic?” A surprisingly small amount of executives actually know the answer to this question, but across the industry the average is only 7% of monthly[…]

Getting in your readers’ daily routines

We all know the importance of being part of your readers’ daily routines, but how exactly can you develop such a habit-forming product? Nir Eyal’s hook canvas from his book “Hooked” is crucial for understanding what can trigger certain behaviour to make return consumption more likely. This methodology can help publishers grasp why Facebook, Google, and[…]

Expanding your audience: lessons from Handelsblatt

Many publishers have a focus on expanding their audience–German business newspaper Handelsblatt has taken this to mean expanding their audience globally with an English-language edition. But expanding your audience doesn’t have to be as big an undertaking as Handelsblatt’s global edition–Austrian newspaper Der Standard expanded just across the border into Germany. Their new German version is seeing 3[…]

3 lessons from The New York Times’ digital subscription machine

The New York Times is doubling down on its subscription push so it is time to take a look into their digital subscription machine, to see how they plan to grow from 2.5 million digital subscribers to 10 million. For publishers big and small alike, here are three key lessons. Focus on conversions It’s good[…]

Growing your subscribers with newsletters

Few publishers have recognised how important newsletters can be to their digital strategy. Newsletter subscribers are more likely to become paid subscribers—something internal research has shown to be true at many publishers. The New Yorker found that the top sign a reader will become a paid subscriber is if they are a newsletter subscriber, while[…]

Developing data capacity and integrating AI: what to focus on in 2018

The annual report from Reuters “Journalism, Media, and Technology Trends and Predictions 2018” is out and it’s full of interesting insights into how digital leaders in the publishing industry are focusing their efforts in 2018. The common theme that emerges is the growing importance of data and AI in the news industry. We also see[…]