“Every single editor I’ve spoken to feels they’re flying blind,” says Rob Barrett, new digital chief at Hearst Newspapers. Editors of publications everywhere are struggling to get insight into readers’ behavior and figure out what effect their written articles have. Even though big data collection of web content has become a standard in most newsrooms,[…]
It has already been half a year since the last “My Twipe Days”. Time really flies when you’re having fun. The “My Twipe Days” are all about working on projects we usually wouldn’t have time for during our normal days at Twipe. With room for creativity and freedom in the process the second “My Twipe Days” of the year[…]
Over the past few years, news organizations all over the world have increased their use of analytics. Which can be understood as systematic analysis of quantitative data on various aspects of audience behavior aimed at growing audiences, increasing engagement, and improving newsroom workflows. Still, most of publishers struggle to understand and tailor all audience data[…]
Advanced sensor tracking to measure emotion during reading As part of the Digital Reader Engagement research project, we have measured what happens with the body when people are reading a digital publication. While 60 panel members read through the tablet version of Belgian dailies, De Standaard and Het Nieuwsblad, a number of high-tech sensors tracked their individual[…]
Next Thursday, 28 April 2016, Twipe will be attending Conference ‘Discover how bright our digital future is’ organised by iMinds in Brussels, Belgium. During the event Twipe will present its project Engage Readers at a dedicated booth. Predicting and improving digital reader engagement ‘EngageReaders’ aims to define a new approach to measure and predict digital newspaper readers’ behavior and experience.[…]
On Wednesday, Google has announced the winners of its €150 million Digital News Initiative fund, which aims to stimulate innovation among European news media outlets. The ‘Digital Reader Engagement’ initiative, jointly submitted by Twipe and Mediahuis, has been selected as one of the winners among 1200 applications. The joint project aims to improve significantly the[…]
“We manage to implement new features in a matter of weeks, not months.” We have asked our Head of Service Delivery, Jeroen Geerts, to explain how Twipe is implementing new customer requirements in a fast and agile way. Jeroen joined Twipe two years ago as Project Manager and soon after that was named the Head of Service[…]
Twipe is proud to be one of the leading industry partners in a major research effort partly funded by the Institute of Science and Technology of Flanders. Together with Mediahuis, Online Focus and 2 research groups of KU Leuven and iMinds Media we have launched the EngageReaders project. The EngageReaders project investigates the extent to[…]
