The dynamics of subscribing, explained in Media Institute Report

The American Press Institute just published what it believes is the largest research into subscriptions and news. Named “Paying for news: Why people subscribe and what it says about the future of journalism”, the 60-page report investigates the current and future states of paid-for news. Let’s look at some of its key takeaways: 1. Young people are[…]

Understand your audience for better monetization

Publishers have begun to realize that “traditional” digital content monetization approaches are under pressure. This is due to various economic, social and technological factors within and outside the publishing industry. Therefore, the key to successfully monetize their content is to experiment with different models and constantly evolve. One way or another – new differentiated approaches[…]

Better audience metrics key to monetize mobile & video

  As consumers are turning to mobile and video, publishers need to find new ways to create, distribute and monetize content. Aol talked to more than 300 premium publishers in the U.S. to understand the changes at play, identify the challenges and opportunities they see and how data and automation are empowering them. All this[…]

6 instances when the Financial Times, Wall Street Journal, The Times and other newspapers ditched their paywall and when you should too

  Today’s digital press continues to experiment and struggle with news monetization. But when something that previously cost money becomes free, different questions arise: what made it not-free to begin with, why is it free now, and why isn’t it always free? When and why do publishers circulate news “freely” and what do such moments[…]

Medium – the new one stop shop for publishers

Medium has updated its business strategy by implementing monetization options and has announced Medium for Publishers. The new platform is designed to empower publishers and bloggers across the world by offering them a new set of tools to promote and monetize their content. “We want to make it even easier for publications to do what[…]

Twipe Releases the First Smartphone-Optimized Newspaper App

Het Belang van Limburg (HBVL) launches today its new smartphone optimized newspaper on the Twipe NextGen platform Twipe is proud to announce today the release of NextGen.Phone, the first newspaper app fully optimized for the smartphone. “I am really proud that today our newspaper takes the lead in what I believe to be the future[…]