Google DNI 4th Round Winners

Google DNI has announced the results of its 4th round of innovation funding, and Twipe is proud to be among the winners for our collaborative project with The Times and The Sunday Times on ‘JAMES, your digital butler‘. With over 100 winners, there is a lot of innovation in this group. Here are 7 especially interesting[…]

Who pays for news and how to convert them

The Media Insight Project recently released the findings from the second phase of their research project to better understand what motivates news subscriptions. The biggest finding from this phase of the research project is the discovery of three news subscriber personas, each with their own distinctive mindset towards paying for news and strategy for converting to[…]

Who pays for online news?

This week, a report looking at what motivates people to pay for news online and in which ways they are willing to pay was released. Commissioned by Reuters, undertaken by Kantar Media, and funded by Google’s Digital News Initiative, this report synthesises the results of discussion groups in Finland, Spain, the UK, and the US. With vivid[…]

Members only: how news organizations can use membership programs

The Atlantic was in the news this week with its announcement that it would be introducing a membership program, so we decided it’s time to take a deeper look at what this could entail. We’ll look at what’s happening in the world of membership programs, what their benefits are, and what could be coming in[…]

Main trend of DME and Newscamp: Reader focused journalism

Reader focused journalism was the topic that stood out at both the Digital Media Europe 2017 in Copenhagen and the Newscamp in Augsburg. A more content driven approach for journalists while relying on technology and intelligent systems to do the rest.  We picked three keynotes from the events that emphasize this trend. Newscamp – Augsburg The Newscamp[…]

The dynamics of subscribing, explained in Media Institute Report

The American Press Institute just published what it believes is the largest research into subscriptions and news. Named “Paying for news: Why people subscribe and what it says about the future of journalism”, the 60-page report investigates the current and future states of paid-for news. Let’s look at some of its key takeaways: 1. Young people are[…]

Amazon – your new(s) subscription service

Amazon announced this week that it has launched its very own self-service subscription marketplace. Named “Subscribe with Amazon“, it makes it possible for digital subscription providers to reach millions of Amazon customers. Businesses will benefit from targeted customer exposure through its discovery features such as search and recommendations. Amazon wants Subscribe with Amazon to be the place[…]

Are publishers disappointed in Facebook’s Instant Articles?

Almost two years ago, Facebook rolled out Instant Articles. The new feature aimed at providing publishers with a more engaging platform on which to gather users, through faster loading times and a cleaner look and feel. Not even 24 months later, many industry actors are already turning away from Facebook’s once praised idea. The Guardian recently joined a[…]