Reaching a younger news audience

Do young people read the news? American publishers have seen an increase in subscriptions from millennials, thanks in part to the “Trump bump” which saw the proportion of people aged 18-24 who paid for online news leap from 4% to 18% in a year. Globally as well, publishers are seeing younger audiences, perhaps due to[…]

Getting in your readers’ daily routines

We all know the importance of being part of your readers’ daily routines, but how exactly can you develop such a habit-forming product? Nir Eyal’s hook canvas from his book “Hooked” is crucial for understanding what can trigger certain behaviour to make return consumption more likely. This methodology can help publishers grasp why Facebook, Google, and[…]

3 lessons from The New York Times’ digital subscription machine

The New York Times is doubling down on its subscription push so it is time to take a look into their digital subscription machine, to see how they plan to grow from 2.5 million digital subscribers to 10 million. For publishers big and small alike, here are three key lessons. Focus on conversions It’s good[…]

Audio: best practices for a new frontier

58% of publishers are planning to focus more on podcasts and content for voice activated speakers in 2018, and with 42% of smart speaker owners describing the device as “essential” to their everyday life, it is clear that audio is the next big frontier for media. But is audio just the new version of pivot to video? Current[…]

4 guiding principles for your push notification strategy

One of the key ways to grow your ePaper is to send a daily push notification to readers. Urban Airship found that publishers sending at least one notification every day have app retention rates more than twice as high as those for publishers that don’t. Twipe’s own research has found that engaging with your readers in[…]

Michael Golden on the strategy that has led to success for The New York Times

The New York Times has long been a strong example for other newspapers, whether it’s for their growth in digital subscriptions or the strategy behind their push notifications. This week President of The New York Times Michael Golden pulled back the curtain on how they have been so successful during his standing-room only talk at the[…]

Stanford report examines fake news in the 2016 US election

Fake news has less impact than previously thought according to a report by economists Hunt Allcott of New York University and Matthew Gentzkow of Stanford, on “Social Media and Fake News in the 2016 Election“. Evidence shows that: 62 percent of US adults get news on social media according to a Pew study fake news[…]