google-cardboard-ft

Publishers discover Virtual Reality as a journalistic tool

Numerous publishers and broadcasters are working on virtual reality or augmented reality platforms. While most are still only in an experimental phase and are trying to understand what virtual reality could mean for their business, The New York Times has already put substantial resources on this topic. And with the acquisition of Oculus in 2014,[…]

us-debate-feature

Media coverage of the US presidential debates

With the US presidential election less than three weeks away we want to look at how media has covered the debates between Hillary Clinton and Donald Trump. This election has brought social media to the center of political coverage. The first debate on September 26th this year was the most tweeted debate ever, topping the previous[…]

fbl-feature

Is Facebook Live the new big thing for publishers?

In April Facebook opened its live-streaming feature to all its users and it has since documented exploding watermelons, police violence, the US’ as well as the EU’s state of the union addresses; the debate of the presidential candidates will be streamed on Facebook Live next week. The live video platform seems to be on the[…]

feature

Understand your audience for better monetization

Publishers have begun to realize that “traditional” digital content monetization approaches are under pressure. This is due to various economic, social and technological factors within and outside the publishing industry. Therefore, the key to successfully monetize their content is to experiment with different models and constantly evolve. One way or another – new differentiated approaches[…]

analytics

This is how the New York Times and BuzzFeed use Editorial Analytics

Not more than a couple of months ago we looked at the ‘Editorial analytics: How news media are developing and using audience data and metrics’ Reuters Report where the authors have identified 3 distinct types of editorial analytics. Going from Rudimentary, through Generic, to Editorial Analytics, we have learned that each newsroom needs a set[…]

CNN-Chatbot

News bots – Messaging is the new medium

For the news industry, the old saying “the medium is the message” has transformed in “messaging is the new medium”. With an overwhelmed audience by the multitude of apps and notifications, newsrooms around the world are realizing that the new places to reach the readers are the messaging apps. The more forward-thinking newsrooms understand that[…]

The New York Times and Axel Springer fund media kiosk BLENDLE, a Dutch start-up company that sells news articles from different media.

The German media giant Axel Springer and the The New York Times invest $3.8 million in Blendle. This Dutch start-up company sells news articles from a variety of media on a per-article basis. The company was founded in 2013 by two former journalists, Alexander Klöpping and Marten Blankesteijn. They only launched Blendle early 2014 and have[…]

The New York Times launches experimental HTML5 Web app for digital subscribers on iPad

The New York Times is copying the Financial Times by launching a new HTML5 web app to run on Apple’s iPad. The app will complement the publisher’s existing offer of native mobile apps. The app is now available today and can be installed on iPad when surfing to App.NYTimes.com, although you need to have a[…]