A look at digital newspaper’s profit margins

The trends in the publishing industry have remained largely unchanged over the past few years. They can be summed up like this: -Print output is stagnating or declining: from 2015 to 2016 it slowed by 4.5% in the UK, 3.5% in France, and 2% in Germany -Ad revenue is getting lower: print ad income in[…]

U.S. Newspapers see surge in digital subscriptions

A rise in digital subscriptions has been noticeable in the past month. An aggregate of Statista shows how big this surge really is. The growth of certain US publishers was just tremendous. This is partly because readers start realizing that online content is worth paying for and because quality news is in high demand in[…]

Direct Reader Revenues

Direct reader revenues on top of newspapers’ strategies in 2017

In its annual predictions report, The Reuters Institute summarises the views and strategies of 143 key decision makers at newspapers publishers across 24 countries. We have selected 5 important takeaways for decision makers aiming at monetising their premium content offering. We are very happy to see that at Twipe we are actively developing technology solutions that[…]

6 instances when the Financial Times, Wall Street Journal, The Times and other newspapers ditched their paywall and when you should too

  Today’s digital press continues to experiment and struggle with news monetization. But when something that previously cost money becomes free, different questions arise: what made it not-free to begin with, why is it free now, and why isn’t it always free? When and why do publishers circulate news “freely” and what do such moments[…]