Monetisation strategies for local news in the digital age

A great report was just released from Reuters,”The Digital Transition of Local News“, which looks at how local and regional newspapers in Europe have adapted to today’s digital environment. A key takeaway is the identification of three monetisation strategies for local news in the digital age. These three strategies are distinct from the ‘resigned strategy’,[…]

Getting in your readers’ daily routines

We all know the importance of being part of your readers’ daily routines, but how exactly can you develop such a habit-forming product? Nir Eyal’s hook canvas from his book “Hooked” is crucial for understanding what can trigger certain behaviour to make return consumption more likely. This methodology can help publishers grasp why Facebook, Google, and[…]

L’édition du soir – a digital-only story

Almost four years ago, France’s largest newspaper Ouest-France launched the nation’s first digital-only evening edition, l’Édition du Soir. It had the ambitious goal of expanding the outlet’s user base, while bringing innovation into the newsroom. We asked Ouest-France about their journey down the digital-only path. 1.7 million users Success came quickly for the new edition, despite only being[…]

Digital growth challenges for European publishers

Summary of CEO Panel Session, September 29th, 2016 Four weeks ago publishers from France, the UK, Germany, the Netherlands, Luxemburg and Belgium came together for the “Digital Growth Conference” in Leuven. Please find below a brief summary. Contact us if you would like to receive more information or presentations. Digital success through extreme focus on[…]

Twipe unveils the first WebApp Touch together with Ouest-France

Today, together with Ouest-France we are proud to announce the launch of the WebApp touch. L’Edition du Soir, already available on web for desktop users and on native tablet and smartphone apps, is now ready as a touch web app. Discover it now on your phone. What is a touch enabled web app? A touch[…]

Product innovation through close collaboration with our customers

“We manage to implement new features in a matter of weeks, not months.” We have asked our Head of Service Delivery, Jeroen Geerts, to explain how Twipe is implementing new customer requirements in a fast and agile way. Jeroen joined Twipe two years ago as Project Manager and soon after that was named the Head of Service[…]

Ouest-France the first to join the Twipe NextGen Certified Developer Program

Alexandre Lévêque, a recently graduated Software Engineer is Ouest-France first NextGen Certified Developer. During the past four days Razvan and Claudio boosted Alexandre knowledge of HTML5, CSS3 and Javascript. Alexandre is now able to design and develop his own templates. He will bring his skills back home to Ouest-France were he is part of the L’édition[…]