Recently the team at Ouest-France shared some highlights about their digital-only edition, L’Edition du Soir. Looking at these numbers, it appears L’Edition du Soir has become one of the most-read digital-only editions in Europe. At Twipe we are proud to be part of this success story, dating back to the launch in 2013 when we[…]
Last week, Twipe and Ouest-France were proud to host the Digital Growth Summit in Rennes, France, which brought together publishers from 12 different countries to collaborate and learn from each other. If you missed it, you can see all the highlights in the online magazine. While it was a busy day, full of insights and[…]
In 2013, Ouest-France, together with Twipe, launched the very first digital-only newspaper in France. Since then they’ve had great success, just reaching 20 million monthly page views in August. We will hear the story of success for L’édition du Soir at the Digital Growth Summit in Rennes next month–make sure to register this week to save your[…]
A great report was just released from Reuters,”The Digital Transition of Local News“, which looks at how local and regional newspapers in Europe have adapted to today’s digital environment. A key takeaway is the identification of three monetisation strategies for local news in the digital age. These three strategies are distinct from the ‘resigned strategy’,[…]
We all know the importance of being part of your readers’ daily routines, but how exactly can you develop such a habit-forming product? Nir Eyal’s hook canvas from his book “Hooked” is crucial for understanding what can trigger certain behaviour to make return consumption more likely. This methodology can help publishers grasp why Facebook, Google, and[…]
Horse broke its leg, so we had to take it out back and help it “pivot to video”. — Anil Dash (@anildash) July 24, 2017 We have been hearing the “pivot to video” statement over and over this year. Just last week Mic announced that it will cut more than 20 people companywide in a[…]
Almost four years ago, France’s largest newspaper Ouest-France launched the nation’s first digital-only evening edition, l’Édition du Soir. It had the ambitious goal of expanding the outlet’s user base, while bringing innovation into the newsroom. We asked Ouest-France about their journey down the digital-only path. 1.7 million users Success came quickly for the new edition, despite only being[…]
Summary of CEO Panel Session, September 29th, 2016 Four weeks ago publishers from France, the UK, Germany, the Netherlands, Luxemburg and Belgium came together for the “Digital Growth Conference” in Leuven. Please find below a brief summary. Contact us if you would like to receive more information or presentations. Digital success through extreme focus on[…]
