Positive industry vibe at INMA, Newscamp, and DME events

This month Twipe was present at WAN-IFRA’s Digital Media Europe, Newsfactory’s Newscamp, and INMA’s Subscription Summit.We sensed a genuinely positive vibe, driven by successful premium content strategies from international publishers like The New York Times, or more regional publishers like Dagens Nyheter in Sweden, Russmedia in Austria and BILD in Germany. We summarised our key[…]

How your digital edition can help your print edition

There are many reasons to support your digital edition; it increases the value of your product bundle, increases subscriber retention, and has a huge growth potential. But there is another reason that is sometimes overlooked: your digital edition can help your print edition succeed as well. Editions are at the core of our technology and[…]

Who pays for news and how to convert them

The Media Insight Project recently released the findings from the second phase of their research project to better understand what motivates news subscriptions. The biggest finding from this phase of the research project is the discovery of three news subscriber personas, each with their own distinctive mindset towards paying for news and strategy for converting[…]

Trends in Digital Publishing Winter Edition

Out now, the latest edition of Trends in Digital Publishing has all the top stories, plus best practices from industry leaders and the newest developments at Twipe, including: Twipe CEO Danny Lein on the ‘artificial bubble‘ Digital transformation expert Steffen Damborg on artificial intelligence and reader engagement State of Digital Publishing founder Vahe Arabian on[…]

How The Guardian plans to reach one million paying members

One million paying members by April 2019–that’s the ambitious plan from The Guardian. The perennial question of how to fund quality journalism has seen a few new answers in recent memory, with membership programs as one potentially successful solution.The Guardian hopes to tap into this, with their membership plan as a core component of their[…]

How digital innovation has paid off for top European media companies

Two important reports were released recently: Hackers.Media’s list of the biggest media companies in Europe, and Reuters’s report on developing digital news projects. There’s some significant overlap between the two lists, so it’s interesting to see how a focus on digital innovation has led to success for some of the top European media companies.This week[…]

Who pays for online news?

This week, a report looking at what motivates people to pay for news online and in which ways they are willing to pay was released. Commissioned by Reuters, undertaken by Kantar Media, and funded by Google’s Digital News Initiative, this report synthesises the results of discussion groups in Finland, Spain, the UK, and the US. With vivid[…]

Ad-blocking in 2018: what will change

At the beginning of August, Google revealed the findings of its first ad-quality evaluation campaign. The Mountain View firm reviewed over 100 000 websites and assessed much their ads impacted the reading experience. This is a first step towards an early-2018 rollout of a new Chrome version, which will most likely include native ad-blocking. This[…]

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