Getting subscribers to interact with content can be a perilous battle. To avoid subscribers churning, becoming zombies or worst of all unsubscribing, publishers are turning to triggers. Our data and experiments have found that these triggers can boost engagement. How do these triggers work across publishing and what results have they seen? What is personalisation[…]
Despite a small decline in usage, mobile is the dominant device for news access consumption. Since the launch of the first smartphones in the late 90s and the first iPhone in 2007, publishers have been making moves to present their news on the devices. In fact, this week the iPhone celebrated its 15th birthday. So,[…]
The recent Reuters Digital News Report found that the use of push notifications for news has been growing in recent years. With more and more alerts on readers’ lockscreens, how are publishers working to stand out? To answer this, we dug into examples from MittMedia, The Times, BBC, The Dallas Morning News, Ouest-France, DuMont and more.[…]
2018 saw Facebook change its newsfeed algorithm, and while the results weren’t as catastrophic as some feared, it did make publishers realise they needed to be building direct relationships with their readers. Publishers today are looking for tools they can use to both increase loyalty and build habits — something push notifications do particularly well. Notifications[…]
One of the key ways to grow your ePaper is to send a daily push notification to readers. Urban Airship found that publishers sending at least one notification every day have app retention rates more than twice as high as those for publishers that don’t. Twipe’s own research has found that engaging with your readers in[…]
Since push notifications were first introduced in iOS 3.0 in 2009, two key lessons have emerged. First, push notifications can help increase reader engagement, with readers who enable push notifications being 88% more engaged with a nearly 3x higher retention rate. Second, enabling push notifications is an act of trust that comes with a great[…]
As we’ve already learned last year, sending the right push notification at the right moment is one of the biggest challenges of today’s newsrooms. With an eye on the most recent updates of The New York Times, let’s have a look at their strategy for push alerts and how other publishers like The Guardian, BuzzFeed[…]
2016 promises to become “The Year of the Push Notification”. Today Facebook launches Notify, a new app that allows to receive personalized news and media notifications on iOS. After the launch of Instant Articles earlier this year, this is the next move of Facebook in the news media space. The New York Times has established in[…]
