Get your reader on your radar

“Every single editor I’ve spoken to feels they’re flying blind,” says Rob Barrett, digital chief at Hearst Newspapers. One of the key challenges this year for news was balancing national news with regional news, pop culture and viral content. As reach is still an important metric for newspapers it is almost impossible to do that without mixing viral[…]

Is your newsroom flying blind?

“Every single editor I’ve spoken to feels they’re flying blind,” says Rob Barrett, new digital chief at Hearst Newspapers. Editors of publications everywhere are struggling to get insight into readers’ behavior and figure out what effect their written articles have. Even though big data collection of web content has become a standard in most newsrooms,[…]