AI Research – Predicting Article Reading Time Based on Words Used in the Text

This week we have something special to share: research findings from Twipe’s very own Hannes Buseyne, AI & Software Engineer. He has created an AI algorithm to answer the question “Can AI Predict Reading Time Based on the Words in the Text?” Using a Linear Support Vector Machine algorithm, we are then able to determine[…]

Getting in your readers’ daily routines

We all know the importance of being part of your readers’ daily routines, but how exactly can you develop such a habit-forming product? Nir Eyal’s hook canvas from his book “Hooked” is crucial for understanding what can trigger certain behaviour to make return consumption more likely. This methodology can help publishers grasp why Facebook, Google, and[…]

4 guiding principles for your push notification strategy

One of the key ways to grow your ePaper is to send a daily push notification to readers. Urban Airship found that publishers sending at least one notification every day have app retention rates more than twice as high as those for publishers that don’t. Twipe’s own research has found that engaging with your readers in[…]

Loyalty, engagement, and AI: Predictions for digital media in 2018

As always, Nieman Lab released a list of predictions for the world of journalism and digital media in 2018. Here are 7 of the top predictions, focusing on loyalty, engagement, and artificial intelligence. Scooped by AI John Keefe makes the strong claim that “in 2018, you will be scooped by a reporter using artificial intelligence”.[…]

Google DNI funds collaborative project of Twipe and The Times & The Sunday Times

We are proud to announce today that a collaborative project of Twipe and The Times & The Sunday Times has been granted Google DNI Funding. ‘JAMES, your digital butler’ is a collaborative project from The Times & The Sunday Times and Twipe. JAMES will enable individualised distribution of the digital editions of The Times &[…]

Trends in Digital Publishing Winter Edition

Out now, the latest edition of Trends in Digital Publishing has all the top stories, plus best practices from industry leaders and the newest developments at Twipe, including: Twipe CEO Danny Lein on the ‘artificial bubble‘ Digital transformation expert Steffen Damborg on artificial intelligence and reader engagement State of Digital Publishing founder Vahe Arabian on[…]

How La Libre Belgique and La Dernière Heure are increasing reader engagement with NextGen editions

Joining other European publishers in leveraging the NextGen format to increase readers, IPM has upgraded La Libre Belgique and La Dernière Heure’s mobile offering to include NextGen apps for a more interactive reader experience.   A complete digital publishing suite With this addition, IPM now benefits from Twipe’s complete Digital Publishing Suite. La Dernière Heure and[…]

Research results: Measuring reader engagement

Can we measure and predict reader engagement? Twipe set out to answer this question, along with Mediahuis and two research groups from KU Leuven. In the two years since this Digital Reader Engagement (DRE) project began, we have learned what happens in the body while reading and turned this into our Google DNI-backed product EngageReaders[…]