How to engage your most loyal readers

For over a decade, Ken Doctor has been asking media executives “what percentage of your visitors drive 50% of your site’s traffic?” A surprisingly small amount of executives actually know the answer to this question, but across the industry the average is only 7% of monthly unique visitors drive 50% of traffic. These ‘7 percenters’[…]

Online news: reading behaviours and engagement strategies

Many trials have been done in the past to segment digital audiences in ways that are relevant for publishers, including looking at who pays for online news and identification of the 3 news subscriber personas. Our favourite example is Reuters’ breakdown of reader types by frequency of access and interest in news.  In this example, the highest[…]

6 insights for your subscription strategy

  If you weren’t able to attend INMA’s sold-out Media Subscriptions Summit last month, you can still benefit from the learnings thanks to the release of their new report, The Media Subscriptions Blueprint. At over 100 pages, the report is a deep dive into best practices and industry leaders in the world of subscriptions, including[…]

Innovative news formats

Next week at Newscamp in Augsburg we’ll be releasing our research report “Reinventing Digital Editions” which looks at the rising trend in Europe of newspaper editions that are digital-only. In the spirit of innovative news formats, this week we have three new storytelling formats to serve as inspiration. To receive a copy of the research[…]

EngageReaders wins WNMN’s Big Data & AI in Media Award for Predictive Analytics

EngageReaders, the digital editions analytics tool developed by Twipe, has received the global ‘Excellence in Predictive Analytics Award’ from the World News Media Network (WNMN). BIGGIE Awards WNMN has announced last Thursday the winners of its Big Data and AI in Media awards during the BIGGIE Awards Ceremony in New York. Twipe’s EngageReaders took the first[…]

AI Research – Predicting Article Reading Time Based on Words Used in the Text

This week we have something special to share: research findings from Twipe’s very own Hannes Buseyne, AI & Software Engineer. He has created an AI algorithm to answer the question “Can AI Predict Reading Time Based on the Words in the Text?” Using a Linear Support Vector Machine algorithm, we are then able to determine[…]

Getting in your readers’ daily routines

We all know the importance of being part of your readers’ daily routines, but how exactly can you develop such a habit-forming product? Nir Eyal’s hook canvas from his book “Hooked” is crucial for understanding what can trigger certain behaviour to make return consumption more likely. This methodology can help publishers grasp why Facebook, Google, and[…]

4 guiding principles for your push notification strategy

One of the key ways to grow your ePaper is to send a daily push notification to readers. Urban Airship found that publishers sending at least one notification every day have app retention rates more than twice as high as those for publishers that don’t. Twipe’s own research has found that engaging with your readers in[…]