Direct Reader Revenues

Direct reader revenues on top of newspapers’ strategies in 2017

In its annual predictions report, The Reuters Institute summarises the views and strategies of 143 key decision makers at newspapers publishers across 24 countries. We have selected 5 important takeaways for decision makers aiming at monetising their premium content offering. We are very happy to see that at Twipe we are actively developing technology solutions that[…]

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What is ahead in the media landscape for 2017?

It’s the new year. Time to follow through with your resolutions. Elizabeth Grace Saunders, time management coach, tells us to stop setting goals you don’t care about. It’s important to tone down and follow wu wei – strategic non-action. We know predictions are hard. So we selected for you expert opinions on 7 trends and topics[…]

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What we learnt from the Twipe Growth Hackathon

It has already been half a year since the last “My Twipe Days”. Time really flies when you’re having fun. The “My Twipe Days” are all about working on projects we usually wouldn’t have time for during our normal days at Twipe. With room for creativity and freedom in the process the second “My Twipe Days” of the year[…]

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The Financial Times’ way to engage readers and monetize successfully

When people think about the Financial Times they think about journalism The Financial Times converts its free readers to paying subscribers through a focus of accurate journalism. Thus, the FT is trying to make their journalism accessible no matter where it appears. This led to a redesign of its website, focusing on its loading speed[…]

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Meet Twipe at iMinds The Conference on April 28th

Next Thursday, 28 April 2016, Twipe will be attending Conference ‘Discover how bright our digital future is’ organised by iMinds in Brussels, Belgium. During the event Twipe will present its project Engage Readers at a dedicated booth. Predicting and improving digital reader engagement ‘EngageReaders’ aims to define a new approach to measure and predict digital newspaper readers’ behavior and experience.[…]

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Google funds Twipe and Mediahuis’ Reader Engagement Insights project

On Wednesday, Google has announced the winners of its €150 million Digital News Initiative fund, which aims to stimulate innovation among European news media outlets. The ‘Digital Reader Engagement’ initiative, jointly submitted by Twipe and Mediahuis, has been selected as one of the winners among 1200 applications. The joint project aims to improve significantly the[…]

Trends in Digital Publishing 2 is out

Think Different The second edition of the Trends in Digital Publishing Magazine covers the topic of start-ups in the media industry. Undoubtedly, we are currently living in a period of unprecedented change and disruption. We see many successful start-ups that trigger the disruption and benefit from the new opportunities. From Zero to One But why are so[…]

Will it be possible to measure and predict Reader Engagement?

Twipe is proud to be one of the leading industry partners in a major research effort partly funded by the Institute of Science and Technology of Flanders. Together with Mediahuis, Online Focus and 2 research groups of KU Leuven and iMinds Media we have launched the EngageReaders project. The EngageReaders project investigates the extent to[…]