How games can increase reader engagement

Last March, Norwegian newspaper NRK introduced a new feature to its commenting system, aimed at improving the quality and relevance of its comments section. The idea was simple: before submitting a comment, a reader would have to take a short quiz relating to the article’s content. By doing so, NRK hoped its readers would provide[…]

Trends in Digital Publishing: Summer 2017

Get inspiration for your 2018 strategy: in this summer edition, we’ve compiled top stories in the digital publishing industry. Join us for an update on best practices, industry trends, and the newest developments at Twipe. Click here to read the magazine.

Engage Readers now live in 5 newsrooms

EngageReaders live in 5 newsrooms We are proud to share with you that 5 Launch Partners are now using EngageReaders in their newsroom. 9 more newspapers are rolling out the technology in the coming weeks. As from today we welcome new publishers in our Early Adopter Program. Aachener Zeitung integrated EngageReaders in their own publishing platform.  Het Nieuwsblad, De Limburger, L’Avenir and La Montagne upgraded their Twipe Digital[…]

Direct Reader Revenues

Direct reader revenues on top of newspapers’ strategies in 2017

In its annual predictions report, The Reuters Institute summarises the views and strategies of 143 key decision makers at newspapers publishers across 24 countries. We have selected 5 important takeaways for decision makers aiming at monetising their premium content offering. We are very happy to see that at Twipe we are actively developing technology solutions that[…]

What is ahead in the media landscape for 2017?

It’s the new year. Time to follow through with your resolutions. Elizabeth Grace Saunders, time management coach, tells us to stop setting goals you don’t care about. It’s important to tone down and follow wu wei – strategic non-action. We know predictions are hard. So we selected for you expert opinions on 7 trends and topics[…]

What we learnt from the Twipe Growth Hackathon

It has already been half a year since the last “My Twipe Days”. Time really flies when you’re having fun. The “My Twipe Days” are all about working on projects we usually wouldn’t have time for during our normal days at Twipe. With room for creativity and freedom in the process the second “My Twipe Days” of the year[…]

The Financial Times’ way to engage readers and monetize successfully

When people think about the Financial Times they think about journalism The Financial Times converts its free readers to paying subscribers through a focus of accurate journalism. Thus, the FT is trying to make their journalism accessible no matter where it appears. This led to a redesign of its website, focusing on its loading speed[…]

Meet Twipe at iMinds The Conference on April 28th

Next Thursday, 28 April 2016, Twipe will be attending Conference ‘Discover how bright our digital future is’ organised by iMinds in Brussels, Belgium. During the event Twipe will present its project Engage Readers at a dedicated booth. Predicting and improving digital reader engagement ‘EngageReaders’ aims to define a new approach to measure and predict digital newspaper readers’ behavior and experience.[…]