3 surprising key findings about the Reuters Digital News Report 2016

Reuters just released it’s fifth annual Digital News Report. Going through the report we’ve selected for you 3 surprising key findings. Social media is growing as a platform to discover news People prefer to read news selected on their own reading behaviour News articles are still the main source to read the news, despite all efforts[…]

‘Journalists today not only need analytics, but they want analytics’

Over the past few years, news organizations all over the world have increased their use of analytics. Which can be understood as systematic analysis of quantitative data on various aspects of audience behavior aimed at growing audiences, increasing engagement, and improving newsroom workflows. Still, most of publishers struggle to understand and tailor all audience data[…]

News publishing on smartphones and social media, a threat or an opportunity?

Reuters Institute for the Study of Journalism publishes its fourth annual Digital News Report. As the smartphone becomes the defining device for online news and the environment is dominated by a few successful brands, publishers will increasingly struggle to reach a wider audience, both via apps and browsers, according to the fourth annual Digital News[…]

Tablets offer better user experience than PC's for digital news consumption according to Reuters Institute

A recent and very insightful survey of the Reuters Digital News Institute  confirmed that tablet owners are heavy digital news consumers. The tablet is emerging as an important device for news consumers Of tablet owners, 58% use the device to access news every week in the UK. They are more likely to pay for news content[…]