Do you know your 7 percenters?

Find your super users to grow your subscriptions business For over a decade, Ken Doctor has been asking media executives “what percentage of your visitors drive 50% of your site’s traffic?” A surprisingly small amount of executives actually know the answer to this question, but across the industry the average is only 7% of monthly[…]

6 insights for your subscription strategy

  If you weren’t able to attend INMA’s sold-out Media Subscriptions Summit last month, you can still benefit from the learnings thanks to the release of their new report, The Media Subscriptions Blueprint. At over 100 pages, the report is a deep dive into best practices and industry leaders in the world of subscriptions, including[…]

Positive industry vibe at INMA, Newscamp, and DME events

This month Twipe was present at WAN-IFRA’s Digital Media Europe, Newsfactory’s Newscamp, and INMA’s Subscription Summit.We sensed a genuinely positive vibe, driven by successful premium content strategies from international publishers like The New York Times, or more regional publishers like Dagens Nyheter in Sweden, Russmedia in Austria and BILD in Germany. We summarised our key[…]

Growing your subscribers with newsletters

Few publishers have recognised how important newsletters can be to their digital strategy. Newsletter subscribers are more likely to become paid subscribers—something internal research has shown to be true at many publishers. The New Yorker found that the top sign a reader will become a paid subscriber is if they are a newsletter subscriber, while[…]

Loyalty, engagement, and AI: Predictions for digital media in 2018

As always, Nieman Lab released a list of predictions for the world of journalism and digital media in 2018. Here are 7 of the top predictions, focusing on loyalty, engagement, and artificial intelligence. Scooped by AI John Keefe makes the strong claim that “in 2018, you will be scooped by a reporter using artificial intelligence”.[…]

Who pays for news and how to convert them

The Media Insight Project recently released the findings from the second phase of their research project to better understand what motivates news subscriptions. The biggest finding from this phase of the research project is the discovery of three news subscriber personas, each with their own distinctive mindset towards paying for news and strategy for converting to[…]

How The Guardian plans to reach one million paying members

One million paying members by April 2019–that’s the ambitious plan from The Guardian. The perennial question of how to fund quality journalism has seen a few new answers in recent memory, with membership programs as one potentially successful solution.The Guardian hopes to tap into this, with their membership plan as a core component of their[…]

Who pays for online news?

This week, a report looking at what motivates people to pay for news online and in which ways they are willing to pay was released. Commissioned by Reuters, undertaken by Kantar Media, and funded by Google’s Digital News Initiative, this report synthesises the results of discussion groups in Finland, Spain, the UK, and the US. With vivid[…]