The New iPad already accounts for 5 percent of all iPads on the internet

Apple’s new iPad is not available yet in Belgium, but on the other side of the Atlantic Ocean it’s already making waves. Especially when we look at the role it’s playing on the use of internet by iPads in the States. Just a few days after the launch, the new iPad already captured nearly 5 percent of the market, according to live metrics from advertising network Chitika.

The live graph shows that the new tablet has captured 4.82 percent of internet traffic in the last 12 hours. But it has reached numbers up to 5.69 percent so far.

Chitika identifies the new iPads through the use of their ‘user agent’ that pass long a string of data identifying the hardware. It then narrows them down geographically to the US based on network locations that their acces the data from. It also checks the pixel density of the ad impression, as the new iPad still reports at 1024×768, much like the old one, but shows a detectable increase in density.


The line chart above show the number it charted on a per-hour basis. Apple normally shares early sales numbers in the days after launch weekend, so we may get some official numbers from the company soon. But the internet use could indicate that already millions have been sold.