‘The new smartphone optimised newspaper of Het Nieuwsblad is addictive’

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Het Nieuwsblad has launched a new smartphone optimized version of its daily newspaper. It is the second publisher to go live with the NextGen Phone technology of Twipe. This new newspaper format is available for the 16 regional editions, with no extra workload for the editorial team. The implementation, from start to finish, took only 4 weeks time. Since the launch last week, an increase in daily usage of 50% has been recorded.

Easy reading makes the new app addictive

“We are really happy with the new app. Three years ago when we launched the tablet edition we all perceived it as a big leap forward in our digital strategy. But the fully mobile-optimized app feels like a revelation. It is so much easier to read the NextGen edition on the smartphone. I have to admit that the new app with the improved reading format that doesn’t require any tapping or zooming is addictive.” says Pieter De Smet, Digital Manager of Het Nieuwsblad.

Strong increase in daily usage

Only one week after the launch of Het Nieuwsblad fully optimized for smartphones we have seen a very positive increase of the daily usage of the newspaper on smartphone. On iPhone the new app had a boost of 55% to 60% more daily downloads, while on the Android phones we recorded a growth of 25%. The usage of the digital newspaper has simply increased and has not been shifted from tablet to phone.

Live in 4 weeks time

“This launch is the perfect confirmation that fully mobile-optimized apps are the future of digital publishing. We have seen, once again, that in only one week the new format of the same newspaper had an extremely positive effect over the daily usage on phones. This project was also a great example of fast development through close customer cooperation. It was just a matter of four weeks from start to production.” explains Danny Lein, Founder & CEO of Twipe.