The New York Times launches experimental HTML5 Web app for digital subscribers on iPad

The New York Times is copying the Financial Times by launching a new HTML5 web app to run on Apple’s iPad. The app will complement the publisher’s existing offer of native mobile apps.

The app is now available today and can be installed on iPad when surfing to, although you need to have a NYT digital subscription to access the app.

The app is available exclusively to digital subscribers to with tablet access, which includes the Web + Tablet and All Digital Access packages. It is also available to home delivery subscribers who link their account for digital access. Subscribers are encouraged to send feedback about their experience with the app.

The New York Times says that the app features ‘swipe-friendly’ navigation and is optimized for portrait and landscape viewing.

The publisher also reveals that it offers the full breadth of Times coverage – from breaking news to video and photography.

And while most of what you read will be akin to that of the NYT print newspaper, the HTML5 app features a special ‘Trending’ session to list the top 25 trending articles on Twitter from NYT in the last hour.

Of course, NYT is by no means the first publisher to jump onto HTML5, which The Financial Times famously favoured over iOS and Apple’s App Store back in 2011. Just last week, Atlantic Media joined that craze by launching Quartz, a new HTML5 website designed for mobile devices.

According to an early analysis from Mashable, the web app of the New York Times is not a substitute for the native app experience and offers a rather limited reading experience.

Source: TabTimes