Twipe strengthens leadership position in the French publishing market

Header

Today, the French regional news publisher Centre France, launches a new breed of apps on iOS, Android and the Web for the digital editions of its 19 newspapers. Centre France and Twipe have entered a long-term collaboration to distribute and monetize the digital newspapers. Centre France is the first to roll out the new Web App Touch technology of Twipe across its 19 brands and 44 regions. Through this new customer acquisition, Twipe has established a leadership position in the French publishing market.

Centre France accelerates digital growth with Twipe

iPad CF

This new long term agreement with a major French publisher, confirms the leadership position of Twipe in the French newspaper market. Large newspapers like Le Parisien and Ouest France already trust in Twipe’s expertise for many years.

“For us, the partnership with a technology leader like Twipe is essential in our strategy to accelerate our digital growth. To master the complexity of platforms and titles, we needed a reliable and innovative technology partner that offers excellent service to deliver our publications day after day to our readers”, explains Muriel Grelet, Directrice Marketing Ventes.

Web App Touch: a new standard in reading digital editions on the mobile web

The launch also introduces the new Twipe Web App Touch technology, which gives readers an unseen and consistent reading experience across all devices.

“We see native apps and mobile web experiences rapidly converging. Our new Web App Touch technology gives readers exactly the same touch and swipe experience as if they read their favourite publication within a native app. We are proud to reveal this new technology, and this partnership is an important step in our international growth,” adds Danny Lein, Founder & CEO of Twipe. 

iPhone CF

About Centre France

Based in Clermont Ferrand, Centre France is the French regional news specialist covering 44 different regions with eight daily regional newspapers and eleven weekly publications. Today, the group distributes 400,000 print copies a day and provides regional news to an audience of 1.3 million readers a day. Among the newspapers published, La Montagne has the largest circulation.