US Newspaper publishers prefer HTML5 over native app development

US newspaper publishers prefer HTML5 technology over native app development for digital publishing on mobile and tablet devices.

It looks like HTML5 is quickly gaining ground in the US Publishing industry. A recent survey by Alliance for  Audited Media of 210  companies in North  America found that US Newspaper publishers prefer HTML5 web app technology over native app development.

Source: Newspaper & Technology Spring Edition, Alliance for Audited Media  (AAM) 2012 Digital Publishing Survey  conducted by Roslow Research,  December 2012.