Volume Purchasing for iOS Apps

New countries have been added to the Volume Purchase Program. This allows businesses and education institutions to purchase apps in volume for their organization. You can also offer custom B2B apps to business customers who have a Volume Purchase Program account.

Volume Purchase Program for Business

Whether you’re providing apps to ten employees or ten thousand, the Volume Purchase Program makes it simple to find, buy, and distribute the apps your business needs.

The Volume Purchase Program also provides a way to get custom B2B apps built by third-party developers to meet the unique needs of your business.

Buy apps in volume

Streamline your purchasing process and put more power and productivity in the hands of your workforce. Every paid app in the App Store is available for businesses to buy in volume through the program website. Simply search for the apps you need, enter the quantity you want to buy, and complete the transaction with your corporate credit card. Apps are available for purchase at the same price listed in the App Store.

Get custom B2B apps

Custom B2B apps are built just for you by third-party developers and business partners to address a specific business process, integrate with a unique back-office environment, or deliver a custom interface for your users. Using the Volume Purchase Program you can securely and privately download custom B2B apps that make your business even more effective. Pricing for custom B2B apps is set by the developer and can be either free or paid.

Easily distribute apps

The Volume Purchase Program makes it easy to distribute apps within your organization. When you buy apps in volume or custom B2B apps, you will receive redemption codes for each app. You can control who gets the apps by providing these codes to users via email or an internal website. You can also use third-party Mobile Device Management (MDM) solutions or Apple Configurator for OS X to centrally manage redemption codes.


Custom B2B apps

Custom B2B apps present a world of opportunities to further monetize your development efforts. You can set the price or offer your app for free.

Solutions that meet each of your business’s unique needs:

  • Tailored look and feel, such as company logo or branding
  • Specific functionality for a business process or workflow
  • Special configuration for IT environments
  • Security features for sensitive or private company data
  • Custom features for partners, dealers, or franchises

Distribute custom B2B apps privately

Distribute custom B2B apps in a secure way. When you create a custom app, it can only be sold privately to authorized purchasers you identify through iTunes Connect. You can target apps for release on specific dates when you submit them or adjust the release date after your apps are approved. Once apps are approved, customers can sign in and download apps through the Volume Purchase Program website.


The Volume Purchase Program is available in:
Australia, Canada, France, Germany, Italy, Japan, New Zealand, Spain, United Kingdom, and the United States


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