WWDC: What's new for publishers?

During its WWDC Conference of last week, Apple introduced iOS6 in the Moscone West conference center in San Francisco last week. This update is now in beta for developers and will be released for public in the fall of 2012.

Newsstand background downloading now better suited for newspapers

With the introduction of iOS5 Apple has introduced Newsstand. Newsstand includes 2 features: (i) a kiosk for magazines and newspapers, (ii) the possibility to download a newspaper or magazine in the background towards subscribers. Especially the background download is very convenient and much appreciated by end-users. This mechanism is based on sending a special type of push messages, which trigger the download of a publication.

Newsstand badges De Standaard, Het Nieuwsblad, L'avenir, Het Belang van Limburg, Gazet van Antwerpen

Newsstand integration of Twipe Publications (De Standaard, Het Nieuwsblad, L'avenir, Het Belang van Limburg, Gazet van Antwerpen)

But here was also an serious issue, making the timely delivery for daily publications such as newspaper very tedious: Apple only allowed to send a push message once a day (in 24 hours) and they used the timestamp of the push received on the device as measurement. When the device of a user was not connected to the internet (so the push message was not received immediately) and the user turns on his device after a few hours or even days, this timestamp is used for the calculations of Apple.

Now in iOS6 Apple changed its way of calculation: the timestamp of the sending of the push message will be used instead of when the newsstand push is received on the device. This will be much better and more accurate. Also there is a margin of 4 hours before and 4 hours after this time limit of 24 hours. For example it would be possible that a message, sent on day 1 at 6AM and day 2 at 4AM or 8AM, will be received on the device, allowing for much more flexibility in the daily processing of newspaper Newsstand downloads.

This update will give much better results for Newsstand downloads, and the end-user will receive his newspapers and magazines more frequently on hisdevice.

Whenever iOS6 will be publicly available, please update your device to iOS6 to have a better experience with Newsstand.