Online news: reading behaviours and engagement strategies

Many trials have been done in the past to segment digital audiences in ways that are relevant for publishers, including looking at who pays for online news and identification of the 3 news subscriber personas. Our favourite example is Reuters’ breakdown of reader types by frequency of access and interest in news. In this example, the highest[…]

Get insights on Digital Publishing direct in your inbox

Subscribe to Twipe’s weekly newsletter and receive insights, inspiring content and event invitations directly in your inbox!

Subscribe to our Future of News newsletter