Why leading publishers invest more in engagement than acquisition

A recent survey from INMA found that 59% of publishers spend less on engagement than they do on acquisition. This is a staggering number when we see that the most successful publishers are the ones investing more in their engagement strategies—for example Financial Times now spends 3x more on engagement than acquisition. This week we’re[…]

Get insights on Digital Publishing direct in your inbox

Subscribe to Twipe’s weekly newsletter and receive insights, inspiring content and event invitations directly in your inbox!

Subscribe to our Future of News newsletter