5 key drivers of successful finite formats

Finite formats are becoming ever more popular products in the news publishing market. Last year The Economist relaunched their Espresso app whilst the FT last week announced the US expansion of FT Edit. With a clear start and end, they share many features with the traditional newspaper. With our wealth of experience in helping publishers[…]

Twipe's weekly news digest

Audience engagement, climate commitments and expansion: Twipe’s Weekly News Digest

Welcome to Twipe’s Weekly News Digest after a week’s holiday! This week, we take a look at stories from across the world of publishing and news tech, touching on topics like audience engagement experiments, Net Zero Carbon Emissions Commitments, a US expansion and more. Read our top 5 stories of the week below. 1. From Boomers[…]

How can publishers adopt Web3 in 2023?

Earlier this year, we took a look back at what’s next for the relationship between publishers and the Metaverse to see how publishers are dealing with the early stages of emerging technologies. In this piece we continue this trend, looking at the latest developments between publishers and Web3 technologies including NFTs and Blockchain. A Web3[…]

Why publishers remain hopeful with audio in 2023

72% of publishers plan to invest in audio in 2023 as a new way to engage subscribers and attract new users. This continued focus on audio is no surprise when diving into the latest statistics in the 2023 BeyondWords 2023 Audio Engagement Report. 46% of Americans consumed spoken word content on a daily basis in[…]

Twipe's weekly news digest

ePaper growth in Germany, podcasts declining and AI editors: Twipe’s Weekly News Digest

Welcome to Twipe’s Weekly News Digest. This week, we take a look at stories from across the world of publishing and news tech, touching on topics like ePaper growth in Germany, a declining number of podcast launches, the FT appointing an AI editor and more. Read our top 5 stories of the week below. 1.[…]

How German publishers are successfully converting subscribers from print to digital

Germany continues to be a leader in digital news consumption. In their latest report launched this week, BDZV and Schickler revealed that 75% of publishers are pursuing strategies to convert print subscribers to the ePaper whilst 93% of publishers see the importance of ePapers as having grown compared to previous years. We dive into the numbers[…]

Twipe's weekly news digest

Newsletter strategies, social media experiments and audience insights: Twipe’s Weekly News Digest

Welcome to Twipe’s Weekly News Digest. This week, we take a look at stories from across the world of publishing and news tech, touching on topics like newsletter strategies, new social media experiments, audience insights from innovative customer centres and more. Read our top 5 stories of the week below. 1. 3 types of newsletter[…]

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